George Salas Real Estate

09/03/2026

August photo dump.

📍 Rockport, Texas - Property Work
📍 South Florida - Capital Raising Conference
📍 Leadership + Building the Team
📍 Soccer with Ethan
📍 Gym + Family Time

Started the month in Rockport working on a deal, ended up in South Florida for a capital raising conference, and spent a lot of the time in between building the team, working through deals, and figuring out the next version of what we're building.

Good rooms, good conversations, a lot of strategy, a few flights, some time at the beach, soccer with Ethan, gym sessions, and time back home with the family.

August felt like one of those months where a lot was moving at once.

Deals. Capital. People. Systems. Family.

I'm grateful for the opportunities in front of me, but even more grateful that I still get to come home and be Dad.

Building something big matters.

Being present while you build it matters more.

09/02/2026

09/01/2026

Short-term rentals have created a lot of freedom for my family.

But not because they are “Airbnbs.”

What changed things for me was learning to see them as hospitality assets. Yes, the real estate matters. But so do the guest, the design, the market, the experience, the numbers, and the team operating it. A lot of the concerns around STRs are real.

Regulations change.

Markets get crowded.

Guests can cause damage.

Operations can get messy.

The goal is not to ignore those risks. The goal is to understand them, underwrite them, and build systems around them.

For us, that means being selective about markets, designing around the guest, creating experiences people actually want, and paying close attention to what the numbers are telling us.

One of the biggest lessons I’ve learned is this:

You cannot run hospitality casually and expect consistent results.

That is why I no longer look at these as just short-term rentals.

I look at them as real estate underneath, a hospitality business on top, and an operating system connecting the two.

08/29/2026

This is one of our properties in Houston, Texas.

Designed for families and groups who want space to relax and spend time together, the home features a tropical backyard with a private in-ground pool, shaded gazebos, outdoor dining, and space to unwind.

Guests can spend the afternoon by the pool, fire up the BBQ, enjoy a meal outside, or relax in the Jacuzzi after a long day.

If you were staying here, what would you do first?

🏊 Swim in the private in-ground pool
🍖 Fire up the BBQ
🌴 Relax in the tropical backyard
♨️ Unwind in the Jacuzzi

08/28/2026

What is the biggest lesson I would share with someone who is brand new to real estate investing?

Start before you have everything figured out.

When I got into real estate, I wasn't coming in with a perfect plan, a big pile of money, or years of experience.

I was coming off one of the hardest financial setbacks of my life, and I was still trying to figure out what my next chapter was going to look like.

I started learning. I called people I knew, I went to meetups, I studied deals, I took courses I could afford, I asked questions and I kept looking.

It took me about 4 months to get my first deal.

That first property made me around $46K.

But the bigger win wasn't the money.

It showed me that I didn't need to know everything before I started.

A lot of what I know today came after that first deal. Then the next one. Then the mistakes. The years of figuring out what actually worked for me.

I think a lot of new investors get stuck because they feel like they need more information before they can move.

Learn enough to understand what you're doing, do your homework, know the risks.

But at some point, you have to make a move.

You can spend years trying to feel completely ready.

I don't think I ever did.
I just started, and I kept learning from there.

08/26/2026

The older I get, the more I care about how I spend my time.

I still want to build, grow, and keep moving forward. That part of me is not going away. But I also know I am not a perfect husband or a perfect father.

There are times when work takes more of me than I want it to, and there are days when I know I could have given my family more time.

I am still learning how to do both better. I want to keep building big things, but I also want to be more present for the people I love and enjoy more of the simple moments with them.

I may not always get the balance right. But I know the time I spend with them matters just as much as anything I am building.

08/25/2026

The longer I work in hospitality, the more I notice how much happens beyond the property itself.

It is easy to focus on the house.

The location.
The design.
The amenities.

But then you start watching how people actually use the space.

Where everyone gathers.
What the kids keep going back to.
Where people sit late at night.
What guests remember enough to talk about after they leave.

Those little things have changed the way I look at properties.

I still care about the real estate.

I just know now that the experience around it matters too.

08/21/2026

Currently at the Capital Connections Summit in Miami 🏢

Great people in the room and plenty of good conversations happening.

Always good to reconnect with familiar faces and meet a few new ones along the way.

Also great seeing Seth Bradley here.

08/20/2026

Some of the principles I operate by today came from deals that didn’t go according to plan.

Early on, I was focused heavily on the transaction.

Can we buy it right?
Can we renovate it?
Can we sell it for a profit?

Those things still matter.

But experience taught me to look further.

Who is responsible when something goes wrong?
Is there enough room in the budget?
What happens if the timeline moves?
How will the asset actually operate?
Where does consistent performance come from?

And can the system behind the property handle reality when the original plan changes?

I didn’t think about real estate this way when I started.

I learned it through renovations, overruns, losses, cash-flow problems, and eventually operating short-term rentals myself.

Those experiences changed the way I build today.

The asset matters.

But so does everything behind it.