German Tirado

27/10/2025

I remember the first time it really hit me. It's wasn't too long ago.

Before AI, building a Google Ads campaign was a grind.

Hundreds of category entry points, ad groups , thousands if keywords mapped to those category entry points, and landing pages to match. It was three weeks of work if you were fast, five if you were careful.

That’s why most agencies charge thousands up front, if they're doing it the right way.

They’re not selling results, they’re selling time.

Then one night, I built something that changed everything.

I coded an AI system that uses LLMs to build full campaigns. It's hundreds of category entry points and thousands of keywords, in minutes.

Landing pages? Designed and optimized automatically.

Cost? $2 in AI tokens and 15 minutes of my time instead of weeks of excruciating, painstaking mapping of thousands of keywords to hundreds of category entry points.

That’s when I realized:

AI doesn’t replace people. It replaces costs and time.

Because of that system, I can now tell clients:

> “We’ll build your Google Ads campaign (the most robust you've ever seen) and high-converting landing page for free. Pay only when it works.”

Before AI could never make that offer because they way I build my campaigns is tedious and takes so much time and money, that there's no way I could justify doing it for less than a few thousand dollars.

No agency in the world could have offered that for free five years ago. I couldn't have offered that for free either even last year without Ai.

Now it’s my normal Tuesday offer.

AI collapses the distance between idea and ex*****on.
It turns “someday” into “today.” it turns "thousands" into "free."

And it lets good people compete with companies a hundred times their size.

That’s why I want you my boy, Alonzo Tirado, to learn it.

Not to chase trends and flashy tactics, but AI systems to build freedom for yourself and my grandkids in the future, my boy

The kind of freedom that comes when your systems earn while you sleep.

Because once you understand how to make AI work for you, you’ll never trade time for money again.

The above is just one example, but there are countless other ways to do this

-German

22/10/2025

For people who know me well, they know how much I love the United States Constitution. That document was the hinge of human history. It created a world that began the slow transition from "We the People" being governed by hereditary monarchs, noble lords, and tribal chieftains, to being governed only by those we give consent to govern over us.

I’ve always admired the structure of it, its brevity, and how less than 5000 words written nearly 250 years ago still restrain power, protect freedom, and keep the game fair for all who live on its sacred land under God, indivisible, with liberty and justice for all.

When I took Constitutional Law, one principle that I didn’t know at the time also applied to marketing was taught to me: Double Jeopardy.

In law, it means that once you’ve been tried for a crime, the state can’t prosecute you again for the same offense. It’s a safeguard of liberty, and a protection from being punished twice for the same thing.

In law, it's a good thing.

Years later, when I began studying marketing science, I came across that same term again: Double Jeopardy, but this time it wasn’t merciful.

It was brutal.

In marketing, Double Jeopardy isn’t protection.

It’s penalty.

It’s the statistical law that says smaller brands don’t just have fewer customers, they also have less-loyal customers.

While large brands not only have more buyers, their buyers also buy slightly more often.

It was a law. But not like a legal law. It was like the laws of physics, like gravity. Like a law of nature.

The marketing law of Double Joepardy is that smaller brands get punished twice: 1)fewer people buy from them, and 2)those few buy less often.

When I first read this in Byron Sharp’s book called "How Brands Grow," it was kind of weird to me that it worked out that way. I always thought, that a small niche brand could have more "loyalty" and "love" than a large brand in that same industry. But turns out the truth was the opposite of what I thought, and I might not like the answer, and it might not be intuitive to me, but the evidence is the evidence, and the truth is the truth. That law was a discovery of marketing science.

08/10/2025

In my last post, I talked about mental availability, which is about how brands that come to mind first are the ones that get bought first. But there’s another side to it that’s just as important, and both have to overlap, that's most important, and that’s what I want to talk about today. It's called physical availability, and it's just as powerful as mental availability. Why, because if someone thinks of you or your brand, but then they can't find you easily or it's hard to buy what you sell, then they won't buy, and you won't grow.

Physical availability means being easy to find and easy to buy.

I'm going to share a story with you.

A while back, I decided I was done with McDonald’s. I wanted to eat healthy. I told myself I wasn’t going to eat that stuff anymore, no matter what. And I meant it.

But then one night I was driving home late. I was tired, hungry, and every healthy place was closed. And there it was, McDonald’s, lights on, drive-thru open, that smell of fries jn the air.

And I stopped.

Not because I wanted to. Not because I even liked it. I stopped because it was there, open, and easy to go through the drive-thru and buy.

That’s physical availability.

Even when you don’t want something, even when you’ve sworn it off, if it’s there in your moment of need, chances are you’ll buy it.

That’s why McDonald’s is one of the greatest examples of both mental and physical availability. You don’t have to search for them. They’re everywhere. You don’t have to think hard about what they sell. The golden arches, the red and yellow colors, the Big Mac, they’re all burned into our memory (we talker about that last time remember). They’re easy to think of and easy to find and easy to buy. That's the recipe for growth.

You can also think of physical availability from a digital perspective as well.

Today, being physically available means having an easy-to-use website or app that people can find quickly. It means making it simple to buy online. That means fast checkout, all the payment options, no extra steps. Because if it’s hard to buy from you online, then people won’t.

-German

Love you my boy ❤!

08/10/2025

In my last post, I talked about mental availability, which is about how brands that come to mind first are the ones that get bought first. But there’s another side to it that’s just as important, and both have to overlap, that's most important, and that’s what I want to talk about today. It's called physical availability, and it's just as powerful as mental availability. Why, because if someone thinks of you or your brand, but then they can't find you easily or it's hard to buy what you sell, then they won't buy, and you won't grow.

Physical availability means being easy to find and easy to buy.

I'm going to share a story with you.

A while back, I decided I was done with McDonald’s. I wanted to eat healthy. I told myself I wasn’t going to eat that stuff anymore, no matter what. And I meant it.

But then one night I was driving home late. I was tired, hungry, and every healthy place was closed. And there it was, McDonald’s, lights on, drive-thru open, that smell of fries jn the air.

And I stopped.

Not because I wanted to. Not because I even liked it. I stopped because it was there, open, and easy to go through the drive-thru and buy.

That’s physical availability.

Even when you don’t want something, even when you’ve sworn it off, if it’s there in your moment of need, chances are you’ll buy it.

That’s why McDonald’s is one of the greatest examples of both mental and physical availability. You don’t have to search for them. They’re everywhere. You don’t have to think hard about what they sell. The golden arches, the red and yellow colors, the Big Mac, they’re all burned into our memory (we talker about that last time remember). They’re easy to think of and easy to find and easy to buy. That's the recipe for growth.

You can also think of physical availability from a digital perspective as well.

Today, being physically available means having an easy-to-use website or app that people can find quickly. It means making it simple to buy online. That means fast checkout, all the payment options, no extra steps. Because if it’s hard to buy from you online, then people won’t.

Love you my boy ❤️!

-German

04/10/2025

When I first started in my marketing journey, I thought that if I wanted to do it well I had to be more clever than everyone else. I thought that I had to come up with something nobody else had ever said before. Something witty, something creative, something that made people say, “Wow, I’ve never heard that before.” And that in doing so they would remember when they wanted to buy something that me or my clients were selling.

I really believed that was how people would remember me or my marketjng campaigns. I believed that if I was unique enough, that if I was smart enough, I thought my would stick in their mind forever, or at least long enough for it to be meaningful.

But over time I realized that it wasn’t true. I realized that what people remember are the things they’ve seen over and over, again and again. They remember the repeated cues that get locked into their memory without much effort on their part to remember them.

Much like most valuable things I've learned, I learned it from a book. I came across a book by Jenni Romaniuk, and in her book "Building Distinctive Brand Assets," it explains that growth doesn’t come from being clever. It comes from being distinctive. In her words, "From creating memory structures that are simple, repeated, and consistent." Yet another marketing discovery, a law of nature, a law of marketing.

She gave the example of Coca-Cola (a company that reaches out to her and her colleagues to make marketing discoveries). The red can. The font. The shape of the bottle. None of that is “new” or “clever.” But it IS distinctive. And because they’ve been consistent for decades with those memory cues, those memory cues get locked in people's minds, so much so that when someone thinks of a “cola drink,” their memory jumps straight to Coke. Also Pepsi, because they have also done a good job of building those same memory structures in people's minds over the years as well.

The truth is that businesses don’t win because they’re the most creative, they win because they’re the most remembered. Even if creativity is low, if your brand is simple to remember, and people see it repeatedly and consistently, then it will be remembered and win.

01/10/2025

When I was younger in sales, I used to think that once I gave a strong presentation, people would always remember me. I thought if I spoke with enough passion, if I explained clearly enough, then my words would stick in their mind forever.

But I learned the hard way that it doesn’t work like that.

People are busy. They have a thousand things pulling at their attention every day. And as good as you might think you were in that moment, most of what you said is forgotten. Not because you weren’t effective, not because they didn’t like you, but simply because memory fades.

That lesson hit me over and over again until I finally understood something deeper. If people don’t think of you at the exact moment when a need comes up, you don’t even get the chance to compete for their business. You’re invisible.

And then I came across the research that put language to this truth. The Ehrenberg-Bass Institute calls it mental availability. Byron Sharp explains it plainly: growth doesn’t come from being the “best-kept secret.” Growth comes from being remembered at the moment of buying.

That’s the game.

If you’re not thought of in the buying moment, you’ve already lost before the race begins.

So how do you increase the chances of being remembered? You keep showing up, even when you feel like nobody is paying attention. You use the same cues over and over (your colors, your logos, your name), so they connect instantly without thinking. And you keep talking to the broad market, not just your current customers, because people move in and out all the time. One day they’re not in the market, the next day they are.

This may sound simple, but it's not as easy as it seems, and defintely not an opinion, it's fact. It’s decades of evidence. And once I understood it, I started to see why some businesses keep compounding year after year, while others with “better service” slowly fade away.

Alonzo Tirado, this is one worth remembering, my boy. Don’t ever rely on being the best-kept secret. The world won’t reward you for hiding. The world rewards the business, or the person, who is remembered in the moment of need.

-German

Love you my boy ❤

30/09/2025

Good morning.

One thing that you will always be able to count on me for is that I will always tell you the truth. Truth is a devine attribute, and the foundation of every virtue. And just like building your character on the foundation of Truth is good, so too should every marketing campaign be built on laws of marketing that through scientific rigor have been discovered to be true. Some of these truths may sometimes go against your intuition, but the truth is the truth, whether we believe it or not.

On the subject of truth, I always remember this really good quote by Winston Churchill where he famously said, "The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is."

So when the rigor of the scientific method unveils a discovery of the laws of nature in the science of marketing, that is repeatable and true, then we can use it to build our marketing campaign on stable ground.

Let’s start with a simple but powerful discovery, a simple truth that may or may not be intutive, but all the same is true:

TRUTH: Businesses don’t grow because of loyalty. Businesses grow by acquiring new customers, not by increasing customer loyalty. Growth comes through making brands easy to mind (mental availability) and easy to find and buy (physical availability). The real barrier to growth is lack of awareness (people don't know your brand), not disloyalty. Therefore, effort should focus on reaching more potential buyers, not trying to “fix” loyalty.

That’s not my opinion.

That’s one of the laws of marketing, grounded in decades of research at the Ehrenberg-Bass Institute (the same place global brands study what actually works).

The natural question that follow is. How to apply this truth in your business.

If you’re a local business owner trying to grow, stop obsessing over how to “keep clients loyal” and start focusing on how to reach more people. Defection rates (the rate at which customers leave brands for another) in any industry fall within a certain statistical range. Defection largely happens due to factors beyond your control, so don't focus on stopping customers from leaving. For example: Customers are naturally loya

18/11/2024

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The post From Couch Potato to Go-Getter: A Step-by-Step Motivation Plan for Everyone appeared first on Addicted 2 Success .

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