10/06/2026
I’ve been in this business 37 years.
Being good on camera is not the same as being good at real estate.
Realtor influencers built a following and called it a career.
Views.
Outfits.
Day in the life.
Meanwhile they can’t defend a list price, they can’t run a net sheet, and they’ve never sat with a seller who actually has to move.
The scoreboard isn’t followers.
It’s listings taken and what the seller walked with.
If you can’t do the job without the ring light, you don’t have a real estate business.
You have a content hobby.
Sellers: hire the person who can close it.
Not the person who can film it.