Mason Equity Partners

Mason Equity Partners Passion for developing leading-edge commercial properties from the ground up.

Mason Equity Partners is a family-owned and operated real estate investment company with 40 years of combined experience developing urban infill real estate, predominantly self storage. We've built over $250 million in major cities since our firm's inception, and typically develop $40 million projects or larger, targeting IRRs in the low to mid-teens for LPs and high-teens / mid-20s for co-GPs. We

focus strategically on major metros, leveraging our extensive experience to navigate the regulatory and permitting hurdles that deter many competitors.

09/13/2024

How do you grow from 0 - 1k social media followers?

When my friend launched his loan brokerage after 10 years at JLL & asked how to grow his twitter account from 0, heres what I told him:

Define your niche
1 post per day
20 comments / day on popular posts from big accounts

馃毃馃毃馃毃 Awesome Panel Event Alert Wednesday 9/25 in LA - If you're a USC Trojan or a Cal Bear this is a must attend 馃毃馃毃馃毃Over ...
09/13/2024

馃毃馃毃馃毃 Awesome Panel Event Alert Wednesday 9/25 in LA - If you're a USC Trojan or a Cal Bear this is a must attend 馃毃馃毃馃毃

Over one million Angelenos spend over half of their income on rent, and close to one hundred thousand people live on the streets of LA.

Measure ULA (the "mansion" tax) aimed to solve this problem by taxing mansion owners $1bn per year to fund affordable housing and homeless services. Instead, the bill has quintupled transfer taxes on essentially all apartment buildings (including new developments).

What impact does taxing apartment sales have on the supply of rental housing?

Find out from a distinguished panel, including
路 Chris Tourtellotte, Managing Director, La Terra Development
路 Lew Horne, President, CBRE
路 Miguel A. Santana, President & CEO, California Community Foundation
路 Shane Phillips, Project Manager, UCLA
路 Sean Rawson, Co-Founder at Waterford Property Company

Don鈥檛 miss the opportunity to network and to be part of this crucial conversation. Sign Up Today!

Sign up link in the comments:

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09/10/2024

Does anyone else track their to do lists in their notebook, and just find themselves constantly rewriting their priorities at the start of each day / work session? I'm trying to use software more, but it's become a ritual at this point to write my priorities in pen.

09/03/2024

Ever wanted to own your own company? Be careful - entrepreneurship often feels like a never-ending job, but you don't always get paid!

Management is the #1 skill to help you transcend the slog and transform your business from a grueling job into a profitable hands-off company.

There are a million and one books on management, but here are the five main things I've learned about management as the owner of a small business for the last five years:

1. Organize the work - in small companies, people are expected to wear multiple hats. Make sure all of the work is assigned, with specific people held accountable for oversight and for ex*****on.

2. Set the priorities - people can only work on one thing at any given time. They need to know what their top priority is so they can allocate their ex*****on time accordingly.

2. Lead by example - as a small business leader, you are responsible for both management and ex*****on. You need to be the role model for timely ex*****on and clear communication, and be the example for your team to follow.

3. Repeat yourself - As a manager you are responsible for making sure that your team is clear on their Goals, Deadlines, Priorities, and Blocks.

To do this, I find myself constantly repeating the following questions: What are your top priorities? What's the goal? What's the process we need to follow to achieve the goal? Who owns the process? Who is responsible for doing the work? When can the process be completed by? What is blocking the work from getting done?

4. Be Pleasant - At the end of the day, it's just work. People prefer working with pleasant, happy people. You have to crack heads sometimes to get the job done, but that doesn't mean you have to be mean. Stay professional, be kind, and focus on getting the job done.

5. Measure what matters, and make changes if the numbers are headed in the wrong direction - Small business owners need to know the Key Performance Indicators (KPIs) for all of the functions in their business. If the KPIs are going the wrong way, you need to make a change. Replace staff, modify processes, clarify priorities, and improve your personal productivity until the numbers improve.

Thanks for reading! As always, likes, reposts, and follows are very helpful for getting this content in front of as many people as possible. Your support is much appreciated.

09/03/2024

Very grateful to live in a place with pleasant weather and walkable neighborhoods. I prefer renting paradise to owning squalor.

09/02/2024

Happy Labor Day everyone. To my friends coming back from that thing in the desert, safe travels!

09/01/2024

Who here has heard of FinDom? A whole segment of the internet dedicated to men being degraded by others, and paying for the privilege

Wild

08/31/2024

I used to spend my weekends being anxious about work.

Worrying doesn't get the work done. In fact, it makes it harder.

Weekends are for being a human. Relax, recharge, and engage with the other aspects of yourself that you don't have time for during the work week.

08/31/2024

What's both the greatest blessing and greatest curse of being an Entrepreneur?

Flexibility

You get to work only when you need to, not necessarily within normal business hours, but sometimes you're working all of the time =/

Saturday grind crew checking in, what's up

New newsletter dropping this weekend! Topic: How we looked at converting the "Unbuilt Project of the Year" into an insti...
08/30/2024

New newsletter dropping this weekend!

Topic: How we looked at converting the "Unbuilt Project of the Year" into an institutional grade self storage facility.

Click my face and click the sign up link in my profile page to subscribe.

08/30/2024

Being a start up GP is an intensely emotional experience.

You're the last one to get paid
You're on the hook for everything
No one has as much personal $ tied up as you
You are directly responsible for your own results
The market can turn and wipe you out

Many sleepless nights

08/30/2024

Just pitched a high net worth individual on investing in my self-storage development.

His first question was "if I invest $100k, how much will I make in a year?" then compared my deal to investing in crypto =)

Very different question and line of reasoning than what I'm used to hearing in the institutional world!

Address

3680 Wilshire Boulevard, Suite P04
Los Angeles, CA
90010

Website

https://masonequitypartners.beehiiv.com/

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