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The Real Brad, Los Angeles, CA (2026)

07/24/2026

Could Soho House be the spark that reshapes Venice?

With Soho House reportedly taking over the former NeueHouse space on Market Street, this feels like more than just another private club announcement.

Whether you love members-only clubs or not, projects like this have a way of influencing neighborhoods. They attract investment, create buzz, bring new restaurants and retailers, and often become a signal that the next chapter of a community is beginning.

Venice has always reinvented itself. The question is whether Soho House becomes another luxury amenity—or the catalyst that helps define what's next.

What do you think... a win for Venice or another step away from the neighborhood's original soul?

07/09/2026

MARKET UPDATE

🏡 The market isn't slowing down—it's becoming more selective.

If you've been wondering what's happening in today's real estate market, here's the quick snapshot:

📈 Home prices are still climbing, up 2.8% year-over-year.

🏠 Inventory has increased slightly compared to last year, giving buyers a few more options.

💰 Mortgage rates continue to hover in the mid-6% range, which means both buyers and sellers are taking a more thoughtful approach before making a move.

One trend that really caught my attention? First-time buyers now account for 33% of all home purchases, up from 30% just one year ago. Despite higher rates, many buyers have realized waiting for the "perfect" market may mean missing today's opportunities.

For sellers, the message is equally clear: presentation matters more than ever.

The homes receiving the strongest offers aren't necessarily the cheapest—they're the ones that are move-in ready. Fresh paint, updated kitchens, completed repairs, and a home that shows beautifully are helping sellers stand out in a market where buyers have more choices.

Whether you're thinking about buying, selling, or simply trying to understand where the market is headed, having the right strategy is more important than timing the market perfectly.

I'd be happy to share what I'm seeing here on the Westside and how these national trends are playing out locally.

07/09/2026

🏡 The Palisades is coming back to life.

One of the biggest milestones in Pacific Palisades' recovery is here: Palisades Village is reopening. After months of rebuilding following the devastating Palisades Fire, the heart of the community is beginning to beat again.

So what does that mean for the local real estate market?

➡️ Buyer confidence increases. People don't just buy homes—they buy neighborhoods. A vibrant downtown filled with restaurants, shopping, and community gathering spaces makes the Palisades feel like home again.

➡️ Property values benefit from restored amenities. While no single development determines home values, the return of a thriving village is a major step toward restoring the lifestyle that has always made Pacific Palisades one of Los Angeles' most desirable communities.

➡️ More buyers may re-enter the market. Some buyers who were waiting to see how quickly the neighborhood recovered may now feel more comfortable making a move.

➡️ Business momentum attracts investment. As retailers reopen and foot traffic returns, confidence spreads beyond the Village, encouraging additional investment throughout the community.

The rebuilding process isn't over, but this is an important turning point. The Palisades has always been about more than beautiful homes—it's about community. Watching one of its most iconic gathering places reopen is a reminder that great neighborhoods have a remarkable ability to come back stronger.

If you're curious about how this could impact home values, buying opportunities, or the long-term outlook for Pacific Palisades, I'd be happy to share what I'm seeing on the ground.

06/30/2026

🚀 Could SpaceX create Southern California's next wave of luxury homebuyers?

When a company creates thousands of new millionaires, the effects rarely stop at Wall Street.

With SpaceX's historic IPO now complete, many industry experts believe Southern California's luxury housing market could see a meaningful influx of high-net-worth buyers—particularly in communities like Manhattan Beach, El Segundo, Santa Monica, Venice, and other desirable coastal neighborhoods.

Why does this matter?

New wealth often translates into increased demand for premium homes, second residences, and investment properties. In markets where inventory is already limited, even a modest increase in luxury buyers can influence pricing and competition.

While no single event transforms an entire market overnight, this is a reminder that real estate is often shaped by forces outside the housing industry—from technology and finance to major liquidity events.

As someone who follows the Westside market every day, I'll be watching closely to see how this new wave of wealth influences our local neighborhoods.

Do you think the SpaceX IPO will have a lasting impact on Los Angeles real estate, or is the excitement overblown?

👇 I'd love to hear your thoughts.

06/28/2026

🌴 Is the Sunset Strip about to have its biggest comeback in decades?

For years, people have wondered what the future holds for one of Los Angeles' most iconic streets.

Now, some of the biggest names in commercial real estate believe the Sunset Strip is entering a new era—one centered on luxury retail, elevated dining, boutique hospitality, and experience-driven destinations rather than its legendary nightlife alone.

Why does this matter?

Thriving commercial corridors don't just attract visitors—they increase neighborhood desirability, encourage investment, and often have a ripple effect on surrounding residential real estate.

It's a reminder that real estate isn't just about buying and selling homes. It's about understanding where people want to live, work, shop, and spend their time.
Los Angeles has reinvented itself before, and it will again.

I'll be watching this transformation closely.

Would you like to see the Sunset Strip embrace a more upscale, walkable future—or should it hold onto its rock 'n' roll roots?

👇 I'd love to hear your thoughts.

06/22/2026

Took a break from open houses, inspections, and market reports to catch Disclosure Day this weekend.

I'll be honest—it wasn't my favorite Spielberg film, but it was a fun cinematic ride and a reminder of why going to the movies is still one of life's simple pleasures. Great visuals, classic Spielberg moments, and enough twists to keep me engaged until the credits rolled.

One of the things I love most about living and working on the Westside is that whether it's a day at the beach, dinner on Montana, or catching a new film, there are always opportunities to step away from the daily grind and enjoy the community we call home.

Have you seen Disclosure Day yet? Curious to hear what everyone else thought.

06/18/2026

🏡 California Homeowners: Another Cost of Ownership Is Rising

If you've been shopping for a home lately, you've probably noticed that the conversation isn't just about mortgage rates anymore.

A new report suggests California homeowners insurance premiums could increase by another 16% in 2026, continuing a trend that has already made insurance one of the fastest-growing expenses associated with homeownership.

For buyers, this means monthly housing costs may be higher than expected. For sellers, it means prospective buyers are paying closer attention to total ownership costs when evaluating a property.

As a real estate agent working throughout Santa Monica and Brentwood, I'm seeing insurance become a bigger part of every transaction. Whether it's understanding wildfire exposure, navigating FAIR Plan options, or evaluating a property's overall carrying costs, these conversations are no longer an afterthought.

The good news? Knowledge is power. Buyers who understand the insurance landscape before making an offer are in a much stronger position than those who wait until escrow.

Real estate isn't just about the purchase price anymore. It's about understanding the complete cost of ownership.

If you're thinking about buying, selling, or investing and want help navigating today's market realities, let's talk.

06/16/2026

I did some very important real estate research this week... 🍔

I stopped by the new The Win-Dow on Montana Avenue, and let's just say the cheeseburger definitely lived up to the hype. Great burger, crispy fries, and the kind of casual neighborhood vibe that makes you want to hang around a little longer.

As someone who spends a lot of time walking Santa Monica neighborhoods, I love seeing new spots like this open their doors. It's not just about the food (although the food is pretty great). It's about seeing Montana Avenue buzzing with energy, people out enjoying the day, and local businesses bringing fresh life to the street.

One of the things that makes Santa Monica such a desirable place to live is that you can walk out your front door and discover places like this. The restaurants, coffee shops, boutiques, and gathering spots are what transform a collection of homes into a true community.

So if you're on Montana Avenue and see a line at The Win-Dow, do yourself a favor and get in it. Your burger will thank you.

And yes... I will absolutely be going back.

06/10/2026

As someone who has lived in Santa Monica for years, I've watched Third Street Promenade go through its ups and downs. That's why I was encouraged to see the City Council approve a $3 million plan aimed at bringing new energy back to one of our most iconic destinations.

The plan includes expanding the entertainment zone throughout downtown, making it easier for restaurants and businesses to open, reducing fees for new projects, and creating more events designed to bring residents and visitors back to the area.

For those of us who call Santa Monica home, this is about more than shopping and dining. Vibrant downtowns create stronger communities, support local businesses, attract visitors, and help reinforce the lifestyle that makes people want to live here in the first place.
As a real estate agent, I see firsthand how closely community investment and housing demand are connected. Buyers aren't just purchasing a home—they're investing in a neighborhood, a lifestyle, and a sense of place. When our city invests in creating a safer, more active, and more welcoming downtown, it benefits all of us.

There are still challenges ahead, and residents have valid concerns that need to be addressed. But it's exciting to see Santa Monica betting on itself and taking steps to restore the energy that made Third Street Promenade a destination for generations.
I'm optimistic about what's next for our hometown.

06/04/2026

For the first time in years, we're seeing something that many buyers have been waiting for: a little breathing room.

Nationally, asking prices declined 2.4% year-over-year in May, the largest drop in Realtor.com's records, while pending home sales increased for the sixth straight month. More inventory is hitting the market, sellers are pricing more realistically, and buyers are responding.

What I find most interesting is that despite mortgage rates remaining above 6.5% and ongoing economic uncertainty, buyers haven't disappeared. They're simply being more selective and more disciplined.

Here in Los Angeles, we're seeing a similar shift. Well-priced homes are still attracting attention and selling, while overpriced listings are sitting longer and requiring adjustments. The days of naming any price and expecting multiple offers may be behind us, but demand is still very much alive.

This isn't a market crash. It's a market finding balance.

For buyers, that means more choices and potentially more negotiating power. For sellers, it means strategy, pricing, and presentation matter more than ever.

If you're wondering how these trends may affect your property value or home search in Santa Monica, Brentwood, or the surrounding Westside communities, feel free to reach out. I'm always happy to discuss what's happening on the ground.

The Real Brad

07/24/2026

07/09/2026

07/09/2026

06/30/2026

06/28/2026

06/22/2026

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06/04/2026

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