06/11/2026
New supermarket now open in Merced!
Vallarta Supermarkets Opens in Merced Today
MERCED, Calif. — The wait is over for many Merced shoppers. Vallarta Supermarkets officially opened its doors today, marking the company's first location in Merced and bringing a new grocery shopping destination to the community.
The new store, located at 851 W. Olive Avenue, is expected to attract large crowds throughout the day as customers check out the highly anticipated supermarket. The opening also represents a boost to the local economy, with approximately 175 jobs created through the new location.
Known for its full-service meat department, fresh produce, bakery, hot food offerings, and extensive selection of Hispanic and international products, Vallarta has built a loyal customer base throughout California. The Merced store now adds another major grocery option for residents in an increasingly competitive local market.
The grand opening comes after months of anticipation from community members eager to see the former grocery site transformed into a new Vallarta location.
Are you visiting the new store today? Are you excited about Vallarta's arrival in Merced, or will you continue shopping at your usual grocery store? Share your thoughts in the comments.
