06/16/2026
Do you have a Home Care Agency License β and struggle to find clientsπ€
Or have you been thinking about getting one and wondering where the clients actually come from?
I want to show you something that changed my whole understanding of Housing, and Agency π
Every single day I get calls from people whose first need is housing.
Stable. Safe. Structured. Somewhere to land.
I never went looking to provide or delegate care services within my Independent Living Programs...
It just kept showing up at my doorstep...
Almost every person had the same follow up question after I told them about my Independent Living Housing Program.
"Does your home provide any care?"
Because many of the people who need affordable independent housing are also Medicaid recipients with care hours already allocated in their plan.
Approved. Authorized. Ready to be billed.
They just needed a licensed provider to deliver those hours.
I already had the housing. I already had the residents.
All I needed was the license. π
For those of you who already have your Home Care Agency License β listen closely. π
I watch people struggle to find clients with a license already in hand.
Spending money on marketing. Cold calling. Waiting.
Meanwhile the people who need housing AND care are calling me every single day!!
The missing piece for most agency owners is not the license.
It is the housing pipeline that brings the clients directly to youπ
And here is the legal framework that makes this work ππ½
Medicaid's Freedom of Choice requirement says that every Medicaid recipient has the right to choose their own care provider.
Nothing - absolutely nothing β says that a resident cannot live in your housing program AND choose your care agency for their services.
The two are completely separate.
A housing agreement with your Housing LLC.
A care services agreement with your Care LLC.
Voluntary. Documented. Legally protectedπ
HERE IS WHAT THIS LOOKS LIKE RUNNING π€
β
4 residents x $900 housing fee = $3,600/month (Housing LLC)
β
4 residents x 3 hrs/day x 30 days x $20/hr = $7,200/month billed (Care LLC)
π΅ Total β $10,800/month from one home
Working the hours yourself ππ½
π Housing fees: $3,600
πΌ Care billed: $7,200
π° 80% caregiver wage back to YOU: $5,760
π 20% agency margin: $1,440
π΅ Total: $10,800/month β before hiring a single employee π₯
You do not need to go looking for clients.
Start with housing. Build your waitlist. Let the people who need care find you through the housing pipeline.
The clients are already there.
They just need someone with the structure to receive them.π
The Solo Home Care Agency Course covers everything ππ½
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The 2 LLC structure β housing and care genuinely separate
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The Freedom of Choice framework β how to document it correctly
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How to pair your agency license with an Independent Shared Living program
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Consumer Directed Medicaid enrollment β 49 states
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State registries β how to get listed and what it unlocks
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The Solo Agency License process β state by state
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All 6 payment sources β Medicaid, MCOs, Private Pay, Veterans Benefits, LTC Insurance, HCBS Waivers
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The full enrollment process β NPI, Medicaid certification, MCO credentialing
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How to market to hospitals, rehabs, and discharge planners
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7 word for word scripts for every conversation
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10 referral sources and how to build those relationships
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The real math for your specific state
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Policies and Procedures for your care LLC β fully editable with review tables
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A 90-day launch plan built for the solo operator
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50-state licensing reference table with direct links
$100. Everything included. No upsells. π
Do you already have your Home Care Agency License?
Are you thinking about getting one?
Comment AGENCY if this speaks to youπ