Land By Label

05/07/2026

The Apiary is grounded in the history of its surroundings.

West Allis was once known as Honey Creek Settlement — named for the honeybees found along the creek’s banks. That sense of industriousness and community still shapes the area today.

The Apiary translates that history into built form — juxtaposing organic elements with more refined, modern features. Clean, colorful interiors are paired with a more industrial exterior language, creating a deliberate contrast throughout the development.

With progress continuing on site, the intention behind the project is becoming increasingly clear.

04/22/2026

Now fully leased.

Our flex building is officially 100% leased — a milestone shaped by strong partners and intentional ex*****on.

We’re proud to welcome:

AXIS Portable Air

AXIS Portable Air delivers rapid-deployment cooling, heating, and humidity control solutions for mission-critical environments. They specialize in bringing “on-demand HVAC” to industrial, commercial, and emergency situations where reliable climate control can’t wait.

OakBridge Foods

OakBridge Foods is a next-generation frozen dessert manufacturer producing premium ice cream and frozen novelty products at scale. Partnering with both emerging and established brands, they support everything from formulation and R&D through full-scale commercialization.

Two distinct operators, both aligned in their pursuit of quality, performance, and growth.

This is what happens when the fundamentals — location, flexibility, and ex*****on — come together.

04/09/2026

Multifamily demand doesn’t happen by accident.
It’s shaped by population trends, employment diversity, affordability dynamics, wage growth, and supply discipline.

While cycles shift, fundamentals endure.
At Land by Label, we evaluate every opportunity through a long-term lens — understanding not just where demand exists today, but why it will persist.
Resilient communities are built on fundamentals.

03/18/2026

Why an Airstream?

For us, it’s about meeting the project where it is — staying present in the process while creating a space to connect.

As The Apiary takes shape, the Airstream allows us to welcome people in early, share the vision, and offer a firsthand look at what’s to come.

03/13/2026

Exciting news for The Scoot! 🗞️

The Scoot Grandeur Apartments has been named a finalist in the 2026 Real Estate Awards by the Milwaukee Business Journal.

The annual program recognizes projects and the teams behind them that are helping reshape the region’s skyline. Proud to see The Scoot recognized among this year’s finalists.

07/17/2025

Proud to play a part in shaping what will be one of the largest mixed-use developments in Wisconsin. Insight Publications published a great Q&A about the Wilden Portfolio Park development opportunity on Appleton's north side with Land By Label collaborator, Thrivent's Kristie Schwahn!

Learn more 🌳🏠️🛍️🍽️
https://www.insightonbusiness.com/latestnews/q-a-thrivent-project-a-first-in-wisconsin/article_3ab57de2-06f5-41fb-8826-7d19b2d8b9d7.html

07/07/2025

✈️🏢 Over 60,000 square feet of industrial flex space near the MKE airport is still available for lease or sale. Contact ⁠Cushman & Wakefield for leasing information!

📍 Conveniently located on the northeast corner of Mitchell International at 5404 S Pennsylvania Avenue, the warehouse or distribution space is only one minute to I-794 and nine minutes to Downtown Milwaukee.

06/04/2025

Great update on our Wilden Portfolio Park development with Thrivent from Appleton Mayor Jake Woodford on WFRV Green Bay this weekend 🗞️📺️⁠

Mayor Woodford highlighted Wilden as a major City project and spoke to the collaborative process so far on his Newsmaker Sunday segment. Though it will be some time until shovels are in the ground, the project is already being embraced, and the community is looking forward to watching the concept evolve into a dynamic neighborhood.⁠

The masterplan for Thrivent's 580-acre Appleton campus is an inspiring redevelopment designed to drive growth for the Fox Cities area. ⁠Wilden's comprehensive collection of housing options, public amenities, and commercial concepts has been tailored to cultivate local community-building for generations to come.⁠

Watch the feature in full below (we're about the 15-minute mark of the segment). Thank you for your support, City of Appleton Wisconsin!⁠

Renderings courtesy of RINKA
WFRV-TV CBS Local 5 (Nexstar Media Group)

(WFRV) – On this week’s Newsmaker Sunday, Tom Zalaski is joined by Appleton Mayor Jake Woodford to discuss the City’s busy summer months ahead. As we head into summertime, many cities in our …

05/01/2025

Full steam ahead in Cudahy 🚂🏗️ Thanks for the time-lapse of wood framing going up at The Scoot, Berghammer!

04/28/2025

💡⁠ Land By Label Learnings: Why Multifamily Real Estate Is Having a Moment 🏘️⁠ ⁠ Each month, our team is sharing real estate insights in a real way with LxL Learnings ✍️⁠ Check out a breakdown on the state of multifamily demand below.

⁠🔹⁠ What Fuels Multifamily Real Estate Demand? Insights for Renters and Investors⁠ 🔹⁠
Demand for multifamily real estate stems from a potent blend of economic, demographic, regulatory, and lifestyle forces. When mortgage rates rise—as they did in 2022—new single-family home sales weaken, boosting the appeal of multifamily properties for renters seeking affordability and investors chasing stability.

Let’s dive into the key drivers for both audiences👇️

🔑 For Renters: Affordable, Flexible Living 🔑
1️⃣ Cost Over Ownership
High home prices, steep mortgage rates, and rising insurance costs push homeownership out of reach. Multifamily rentals offer a budget-friendly alternative, especially as elevated interest rates dampen single-family home sales. This trend shows no sign of slowing.

2️⃣ Flexibility for a Mobile Life
Younger renters (ages 25-35) prioritize mobility over permanence, often delaying homeownership to tackle student debt or career shifts. In the Midwest’s steady markets, this renter preference is gaining traction, free from coastal volatility.

3️⃣ Amenities That Deliver
From fitness centers to eco-friendly designs, multifamily properties cater to modern resident needs. These perks enhance convenience and quality of life, attracting renters who seek more than just a roof.

4️⃣ Community Connections
Shared spaces and neighborly vibes foster a sense of belonging, appealing to young professionals building networks and retirees downsizing from sprawling homes alike.

📈 For Investors: Stability and Smart Returns 📈
1️⃣ Reliable Demand
Urban growth, aging populations, and a wave of younger renters keep multifamily units occupied. This steady need translates to consistent revenue, even when economic winds shift.

2️⃣ Downturn Durability
Multifamily properties shine during slowdowns. As homebuying stalls, rental demand surges, offering investors a resilient income stream to weather market dips.

3️⃣ Risk Spread, Midwest Edge
Diversifying into multifamily real estate mitigates portfolio risk. The Midwest’s stable markets—less prone to coastal extremes—add a layer of geographic balance, enhancing long-term security.

4️⃣ Tax Wins
Annual distributions and sales proceeds are treated as capital gains.

✨️ Why Multifamily Matters Now ✨️
Sustained high interest rates continue to squeeze home affordability, driving renters to multifamily options and investors to capitalize on rising occupancy and rents. In the Midwest, where stability meets opportunity, the stage is set for both groups to thrive.

Learn more about Land By Label's multifamily portfolio: https://landbylabel.com/portfolio/

04/17/2025

Emily, Land By Label's Vice President of Development, was a proud panelist at the first-ever West Allis Business Conference: Empowering Women Entrepreneurs last week 🎤✨️ We are lucky to have our Apiary development surrounded by such inspiring entrepreneurs and female-owned businesses. Thank you for welcoming us into your community, 💛