06/05/2026
One of the things that’s always made Minneapolis’ skyline feel a little different is what you don’t see.
For decades, the city has been pretty selective about allowing building signage high on downtown towers. That’s what makes a recent approval at U.S. Bank Plaza notable.
Two new halo-lit U.S. Bank signs have been approved near the top of the building’s north tower. The signs will face north and east and sit approximately 465 feet above grade, just below the roofline of the 40-story tower.
While this isn’t something we see often in Minneapolis, it isn’t entirely new.
RBC Gateway was approved for signage at approximately 484 feet above grade, while Wells Fargo’s Downtown East towers received approval for signage roughly a decade ago at around 200 feet above grade.
Now, U.S. Bank Plaza joins that group.
The approval comes as U.S. Bank continues renovations to the Plaza and consolidates employees from multiple downtown locations into the complex.
Taken on its own, it’s a relatively small change. In the broader context of downtown Minneapolis, it’s another example of how the city’s approach to skyline signage has gradually evolved over the last decade.