OADA Mobility

06/17/2026

https://themoveconductor.substack.com/p/googles-fine-but-can-it-hold-a-timeline

Senior Housing News recently covered how senior living marketers are pivoting to Gen X as the adult child driving the senior living decision.

06/09/2026

https://themoveconductor.substack.com/p/the-afterthought-that-bites

A recent WTOP piece on the emotional experience of moving a loved one into senior living is worth reading.

06/02/2026

A lot's being done once a new resident has entered a senior living community, but more thought could be put into what happens before then.

McKnight’s Senior Living recently covered how assisted living communities are expanding their care coordination models, and the examples are substantive: advance practice nurses meeting patients before discharge, weekly follow-up visits during the first eight weeks after move-in, geriatrician over...

05/12/2026

https://themoveconductor.substack.com/p/the-hard-part-phase-ii

05/05/2026

Knowing what the monthly rate covers is important, but there are other expenses not everyone thinks about until they explode.

04/28/2026

A resource list is just the beginning.

A resource network is just the beginning.

04/21/2026

https://open.substack.com/pub/themoveconductor/p/choosing-is-the-easy-part?r=9qr81&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Picking the right destination is crucial, but the decision-making doesn't stop there.

04/03/2026

Senior living communities track everything from first contact through the signed lease. The move-in experience — where the referral is actually won or lost — gets managed by whoever shows up.

Getting independent planning in place upstream of the organizer's work changes that dynamic considerably.

https://themoveconductor.substack.com/p/the-move-in-experience-as-a-marketing

Senior living marketing has become sophisticated.

03/27/2026

A cluttered, dysfunctional senior living space isn't just uncomfortable for the resident, it's also harder to clean, harder to navigate, and harder to deliver care. A lack of planning before the move becomes a staffing problem that doesn't go away. In my new Substack I highlight some of the mistakes I've witnessed, along with their ripple effects.

https://themoveconductor.substack.com/p/when-chaos-rules-care-suffers

A few years ago, a corporate relocation client of mine was promoted and immediately transferred from Minneapolis to New York City.

03/26/2026

Every emerging industry reaches a point where its practices begin to mature and formalize, and senior transitions have reached that moment. These moves are complex and emotionally charged, so the work calls for the kind of structured project management long used in other relocation sectors to tighten sequencing and keep budgets under control.

https://www.oadamobility.com/post/beyond-organizing-a-new-framework-for-senior-transitions

Senior living communities devote enormous effort to helping families reach a decision. Tours, conversations, and family meetings all lead toward that commitment. But once the decision is made, the process shifts from sales to ex*****on, and that’s where many transitions become difficult.Downsizing...