06/03/2026
Most sellers think going live everywhere on Day 1 is the best strategy.
But what if there was a way to test pricing, build demand, and reach serious buyers first—without accumulating days on market or creating a price reduction history?
Compass’ 3-Phased Marketing Strategy is designed to do exactly that:
• Phase 1: Private Exclusive – validate pricing and gather feedback from agents and qualified buyers
• Phase 2: Coming Soon – build anticipation and expand exposure while protecting your market position
• Phase 3: Public Launch – go live with stronger pricing confidence and buyer demand already in place
Homes that followed this approach were 30% less likely to experience a price drop.
Thinking about selling in NYC? Let’s discuss the strategy that fits your goals.
