10/14/2020
(Edited previously published post) Interesting article in WSJ. https://www.wsj.com/articles/how-airbnb-pulled-back-from-the-brink-11602520846
Highlights:
• In May urban residents started searching for vacation rentals in neighboring towns, so they can avoid flying.
• Airbnb redesigned the site and search algorithms to show prospective guests everything from cabins to lavish beach houses close to them. (Probably, that is why many hosts and guests experience problems with the websites.)
• On July 8th, bookings were back to pre-pandemic levels!!!! (CRAZY! If your property is not in action now, consider shutting it down now).
• Most of bookings take place within 300 miles of guest’s location.
• In 3rd quarter Airbnb reports profit this year! • CEO of Y Combinator is praising Mr. Chesky’s decisive actions “What impressed me was how quickly he did it” (well, he ruined business of many Airbnb hosts and lawsuits are yet to come…)
• Mr. Chesky had a choice to sell part of the company or to borrow. 1 billion came from Silver Lake and Sixth street and another 1 billion from consortium of investors at 11% rate.
• All founders of Airbnb relinquished their salaries, cut pay in half of executives.
• Cut marketing expenses by $1 billion. (hm. Would be interesting to know what is percentage it is).
• May 5th-1900 employees are laid off.
• “They scaled back to list traditional hotels…” (well, I guess hotels will show up sooner or later on Airbnb). Last year they purchased site “Hotel Tonight”
• Mr. Chesky has no immediate plan to boost marketing expenses. (probably, host’s referral reward is on of the marketing expenses. So, probably substantial referral rewards are history. Last year, some hosts were getting $750 per referral).
• “Future stays booked in the U.S. have risen year-over-year from June through August”
• The second quarter loss is $397 million, revenue drop 72%, operating expenses fell 38%.
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