10/16/2026
On social media, you have about 3 seconds to earn someone’s attention. ⏱️
So don’t waste them.
If you’re paying to put an ad in front of potential customers, you want every dollar to work as hard as possible.
One of the biggest mistakes we see? Starting with:
“Hey, I’m ____.”
“I’ve been in business for 20 years.”
“We’re a family-owned company…”
That information may matter, but it doesn’t matter first.
Start with them.
Speak directly to the problem your customer is experiencing. Address the frustration, question, or need that brought them to your content in the first place.
Make them think:
“Wait… that’s exactly what I’m dealing with.”
Now you have their attention.
Once you have that, you can tell them who you are and why you’re the right person to help.
Stop leading with your résumé. Start leading with your customer’s problem. 🎯
