02/27/2025
In theory, every business can be profitable.
Verl Workman
“But when we don’t measure it, track it, or think about it, it won’t be,” says Verl Workman, CEO and founder of Workman Success Systems in Salt Lake City. “That which gets measured gets done!”
Our Real Estate Office works with people who want to make real estate their primary business. “Most people get into real estate because they love houses. But they don’t run their business like a business,” says Workman, a professional coach and presenter and a licensed real estate agent for more than 25 years. Agents who want to run a serious business, he says, need to create a business plan, forecast their future earnings, manage cash flow, save for taxes, and so much more.