08/17/2026
I say this every fall and every fall it's true: the best builder incentives of the year don't last past Q4.
Builders set their annual sales targets in January. By August, they know exactly how far ahead or behind they are. The ones who need to close units before year-end get motivated and that motivation shows up as dollars off for buyers.
Right now in Salt Lake County I'm seeing:
→ Rate buydowns getting buyers into the low 5s on new construction
→ Closing cost credits of $10,000–$20,000 on select communities
→ Design upgrade packages included at no cost
→ Move-in ready homes available (no 12-month build wait)
These are real numbers I'm seeing on the ground, not marketing headlines.
If new construction is on your radar, August and September are the window.