07/29/2026
For years, I genuinely believed every brokerage was more or less the same…
Different logos.
Different commission structures.
Different training.
Same job.
I wasn’t actively looking to leave. In fact, I expected to stay where I was for a long time. Then I started paying attention to where the industry was headed instead of where it had always been.
The biggest surprise hasn’t been just one thing. It’s the combination of:
🤖 Technology that’s actually designed to save time (not just create another login).
💰 A financial model that’s already paying off in ways I didn’t expect.
📈 A brokerage that feels like it’s investing in helping agents build businesses (not just process transactions).
Do I think Real is the right fit for every agent? No…
But I do think every agent deserves to know what’s out there before assuming all brokerages are the same.
Agents: what’s the ONE thing you wish your brokerage did better 👇🏻?
