Alyssa Holbrook

Alyssa Holbrook I help business owners in real estate 10X growth with psychology & execution. Master coach. Investor.

09/15/2026

When you’re standing on land like this, it’s easy to fall in love with the view.

I’m already thinking about the slope
Whether we can create a walkout
How much retaining is needed
And whether we can work that retaining into the foundation

I’m thinking about sunrise and sunset.
How the finished home will actually sit on the lot.
What the view will look like from the living room

I’m thinking about utilities, bedrock, wondering if we have expansive or soft soils, and asking my builder friends in nearby communities what they’ve run into.

I’m looking at architectural guidelines and the things that can quickly add to the cost of the build — like requirements for stone, metal window casings and height restrictions. I’m thinking of the architectural review committees and texting my connections to ask how much time that will add to the build.

I’m thinking about whether the price of the land makes sense in the context of the entire project.

Because a beautiful lot is one thing.

A lot that can actually become the home you’re imagining is something else.

This is one of my favorite parts of the process is seeing the potential before there’s anything there

If building a custom home in Utah is on your radar, DM me BUILD and we’ll start the conversation.

09/15/2026

POV: you just found the gym that ruins every other house

The floor -to-ceiling glass.
The mountain view.

And suddenly everything else feels a little disappointing.

This is the kind of house where you walk in and think, okay … now I know what I want.

Not “someday.”

“I’m ready to go all in.”
This. I want this.

DM me for a private tour.



Will Barrett builder

09/14/2026

I’ve been living for days like this.

09/05/2026

Free tacos today!
12-3:30 Showcase of homes #17
3667 E Huntley Way, Heber, UT

Excited to see you here!

The beautiful Kellee teaching us from a very unique perspective — only invest in properties you would personally live in...
09/04/2026

The beautiful Kellee teaching us from a very unique perspective — only invest in properties you would personally live in!

How are you growing your real estate portfolio? Multifamily properties? Investing out of state? Renting out your basement? Flipping?

What are you looking for in your next property?

We want to know, tell us in the comments below!

Kelle Cobble | Park City, UT REALTOR®️
Alyssa Nielsen

08/31/2026

Announcing our THREE winners to the Park City Showcase of Homes 🎉

Come on out and see us at home #17 of the Showcase of Homes!



lucid DESIGN|BUILD

08/29/2026

GIVEAWAY!

8 tickets to the Park City Showcase of homes

To enter:
Tag a friend below (up to 10)
Comment below
Follow Lucid Design and Build and Sovereign Collective

We’re excited to see you here!

Home 17
3667 E Huntley Way, Heber City Utah

We’re proud to present Home No. 17 in the Park City Area Showcase of Homes built by  Lucid Design + Build.This home is a...
08/29/2026

We’re proud to present Home No. 17 in the Park City Area Showcase of Homes built by Lucid Design + Build.

This home is a beautiful example of what happens when architecture, craftsmanship and setting are considered together from the beginning.

Designed by out of state owners as a second home and to be used as a Short Term Rental income property, this home was created to serve the owners’ desires and help them live their most enjoyable life.

With views of Deer Valley East and the Jordanelle Resivoir, this home sits near the most exclusive amenities including world-class skiing and Tiger Woods new golf course.

Saturday, August 29 | 10 AM–6 PM
3667 E Huntley Way | Benloch Ranch

Lucid Design Build × Sovereign Collective

I wondered so many times while we were planning our wedding day what it would feel like. Every detail was planned with o...
08/28/2026

I wondered so many times while we were planning our wedding day what it would feel like. Every detail was planned with one thing in mind — we wanted to be present enough to really take in peace.

So that morning in between pictures, when you whispered to me “how are you feeling?” And I said “I never imagined I could feel this much peace.” That was everything.

Nick, you are my peace.

When I’m near you, when you hug me, when I curl into you, I feel everything inside of me soften.

I feel loved. I feel treasured. I feel deeply understood. I exhale into you, my steady love.

I love your heart. You are kind and truly good. You listen deeply. You understand the way I think. You challenge me, ground me, and somehow make both the hardest days and the best days feel more meaningful.

I love the way we are intentional about everything together. I love that our relationship is both intellectual and heart centered. Im finding that being there for each other emotionally is love. Growing together is love.

You are my safe space. Knowing I have you enables me to take on the world because know I’m coming home to you. You are the one I get to celebrate with, grow with, and rely on. You will always be there witnessing and building me.

I love you.

I love what we’re creating.

Forever I’ll be dreaming of us
❤️❤️❤️❤️❤️❤️❤️❤️❤️

Nick Nielsen

Address

Salt Lake City, UT

Website

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