Jeffrey Fallon

Jeffrey Fallon Business & Life Coach * Speaker * Real Estate Investor * CEO-Private Money Lender * Sales & Marketing It all started during Jeff’s teenage years. Africa. etc.

Being raised by a single mom and watching her work countless hours as a nurse, the motivation was “born”. I wanted to work “smarter vs harder” from a early age. Never afraid of hard work, just didn’t want to do something for 30-40 years & not have much to show for it. The entrepreneur spirit came from my father. He was an out-going guy and always had an optimistic attitude towards “it’s possible”!

! I started a Full-time job a week after graduating high school. I also started my own business part – time at 19 one year later. Learned a lot, but failed. I always kept an eye open for a great opportunity to succeed. I discovered Real Estate Investing at age of 22. I bought my first property at 23. Lived in it for 18 months while still working Full – time in the Advertising Industry. I couldn’t wait to get off work because I loved Real Estate. I kept buying properties, fixing them up and renting them out. I was a landlord to numerous single family homes and 2-units for 12 years before relocating to San Diego. I’m a active entrepreneur and also had a respected corporate career too. Built two passive incomes through the direct sales industry and also owned a yoga studio. Plus volunteer as an emcee for pro sporting events. In 2011, I began professional coaching. The “fit”into this field was automatic. I always loved helping others, plus I played competitive sports and practiced martial arts for many years. They both taught me the importance of dedicated practice, teamwork and self-discipline. Over the last 10 years….. I’ve completed 7,500 high level coaching calls throughout U.S., Canada, UK, Australia & S. Plus delivering hundreds of Live speeches & trainings too. Mainly for CEO’s and Real Estate Investors. I’m dedicated to always improving myself. I am eager to learn more about business, personal development and healthier living to improve the quality of life for myself and others. (Losing my dad to cancer at age 56 taught me how short life is) So when not working, I vowed to enjoy life and have balance. Hence why I relocated to San Diego, CA in 2010. To enjoy the outdoors any chance I get. My hobbies include…Golfing, hiking, biking, working out, visiting the beach & cheering on Chicago sports teams. Now…It’s all about giving back. Send me a DM & let’s schedule a Strategy Call & I’ll Ttys!!�

YouAreCeo.com

Fun Friday update!!🙌🏻😃All work & no play? Not this guy. Worked way too many hrs in 20’s, 30’s & 40’s to learn “work / li...
02/27/2026

Fun Friday update!!🙌🏻😃
All work & no play? Not this guy. Worked way too many hrs in 20’s, 30’s & 40’s to learn “work / life” balance is important. (mentally, physically etc)
Always had lots of fun hobbies usually around sports or fitness. ⚾️⛳️🥋💪🏻🚴🏼‍♂️
1yr at ago I started playing real baseball through the SDAdult Baseball League. Note: I hadn’t seen Fast pitch since my 2nd year of high school! Yet, did enjoy many yrs of Men’s softball & some co-ed teams in Cali too. Slow pitch vs Fast pitch is no joke! (Esp if a good curveball!)
Even in our 45 yrs & over league, many guys can still “pitch” well.

As a warm up for the new season starting Sunday, last wknd 13 guys came together in Irvine CA to play a 4 Game tournament in 2 days. A double header Sat. & a DH on Sun.!! We won 2 & lost 2.
(lost to 1st place team that’s been playing together over 10yrs) What a blast!! Played on the Best fields of my life!!!
Pro level dimensions, perfectly landscaped & the big stadium had over 1,000 seats for the fans!! Even had our full names announced over PA system before each at bat. #🆒 Personally, did decent. I had 1 double, 2 singles, 6 walks, ground out, pop out, & 5 K’s too.
Played Center & Right field + 2nd base. Made 2 errors. (Ugh) 1 on a sinking pop up to right center. Ran in hard to dive & ball hit off heal of my glove. Then a hot shot grounder skipped under my glove at 2nd base. Did make 8 other put outs tho.
Played 35 out of 36 innings! (in 48 hrs)
Stole 14 bases out of 15 attempts
helping us score many runs.
(pinch ran whenever possible)
Some guys over 45, don’t run as well - usually due to old injuries.
We had 2-3 comedians on our “throw together team” that made every minute super fun while playing a kids game as “old guys”.😆

Takeaways…
“Live Life” while ya can!
Do what U love & what makes ya happy! We all hear life is short & time flies. So when I’m not working I’ll be “playing” something until I’m forced into a wheelchair!! Haha!
Have a Great Weekend,
Coach Jeff 👊🏻😀💯

Another “Front Row Friday”!!😀 Shout  #1 to  for organizing & facilitating a powerful Mastermind for the  Community!👏🏻 Sh...
02/13/2026

Another “Front Row Friday”!!😀 Shout #1 to for organizing & facilitating a powerful Mastermind for the Community!👏🏻 She created a great live event where industry leaders shared insights on the Keys to building profitable businesses that positively impacts their clients & internal teams too. Also covered, how to build an amazing referral network & shared over 25+ “Ways to Win”!! Shout out #2 goes to for his “words of wisdom” in Real Estate & for hosting awesome monthly events in SD!!🏡
(& inviting me to add value) He owns multiple companies in the Real Estate space & a super cool guy too! ✅ him out A fantastic day seeing fellow RE friends & meeting many other quality professionals too!!💯🫶🏻

A Comeback of All Comebacks!!🙌🏻😃Losing 21-3 versus an arch rival @ Soldier Field going in the 2nd half of a Playoff game...
01/11/2026

A Comeback of All Comebacks!!🙌🏻😃

Losing 21-3 versus an arch rival @ Soldier Field going in the 2nd half of a Playoff game in January. (do or die) Let’s be real, it wasn’t looking good. The Bears played a miserable 1st half of football.
Then after 3rd quarter were down 21-6.

In the 4th Q. behind 27-16, the Bears offense scores a TD at 4:18 mark of game! Note: they converted on a crucial 4th down & 8 to keep the hope alive!! Even made a 2pt conversion to bring score to 24-27. Bears scored the go ahead TD w/only 1:43 left to go up 31-27. The defense held just enough all the way down to the Last play!!!🤯😳🤗

Beating the Green Bay Packers not once, but twice in 3 weeks via late game heroics is simply Unforgettable!!!🤯

Great job Chicago Bears on Never giving up & playing until the very end of every game this season! 🐻⬇️💪🏻

This loyal Bears fan has see many games since the 1980’s era & wow, the 2025 team & coaching staff has us All “Believing” again!

No matter what happens going forward, it already feels like we hit the lottery.
Yet, we play on to the ultimate goal -
to Win the Super Bowl. (1-2 yrs ahead of schedule??)

Thanks again for the Fun & last minute victories this entire year!! 2025-2026

NFC North Champs &
Wildcard Winners - The Chicago Bears!!

Our Victory Chant…
Good - Better - Best!!
Never let it rest until
Good gets Better
& Your Better gets Best!!!
Bears on 3! 1-2-3 BEARS!!

3 more Wins to go!🏆🏈



One of the best presents  I rec’d this month! 🎁🫶🏻Client feedback from a seasoned Mortgage Professional that has been giv...
12/29/2025

One of the best presents
I rec’d this month! 🎁🫶🏻
Client feedback from a seasoned Mortgage Professional that has been giving presentations for many years.

Hi Jeff,
I wanted to take a moment to thank you for the outstanding Speaker consulting you provided. Working with you was great! Your energy, clarity, and constructive guidance made a real difference in how I approached my presentation strategy.
Your experience as a business coach & motivational speaker — helping entrepreneurs and professionals refine their skills + mindset, clearly shows in how you structured our sessions.
I especially appreciated your positive attitude, actionable insights, and focus on practical improvement, which helped me improve & elevate my introduction in ways I hadn’t considered before.
The techniques and encouragement you provided were grounded from your deep background in mindset training, professional speaking engagements, & coaching. I truly felt supported in every step of the way. Thank you again for your time, expertise, and enthusiasm. I’m confident that what I learned from you will continue to benefit my future speaking opportunities. Really loved your positive energy! Looking forward to connecting again in the future.
Warmest Wishes,
Eric Brattebo
Mortgage Broker /
Reverse Mortgage Specialist

Professional Coaching -
The gift that keeps on Giving!
Do you or someone you know need / want to improve their Public Speaking skills? If so, DM me to schedule a free no obligation strategy session. Tip: Don’t delay, January fills up fast!! 💯

Lastly, if you have a lot of equity in your property, visit Eric’s IG page.
There are many benefits to a reverse mortgage that many don’t realize. (I didn’t)

Have an awesome week to finish out the 2025 year strong!!!💪🏻 (& set yourself up for an amazing 2026 by setting goals this week!)🎯
🎤



Coach Jeff 😀

Throwback Thurs. & Thank YOU!!!I had an Amazing bday week!🎂🥳Mucho appreciation for taking time to send birthday cheer my...
10/02/2025

Throwback Thurs. & Thank YOU!!!

I had an Amazing bday week!🎂🥳
Mucho appreciation for taking time to send birthday cheer my way! 🎉🙏🏻
Definitely felt the b-day Love!!🫶🏻

So great hearing from family, friends, + students from all over the🌍. It’s great to “see” all your names & recall when we last spoke or hung out etc.

I’m a very lucky guy to know so many incredible people!! I rec’d almost 500 msgs via posts, texts, & calls!!
I love each every single 1 of you!!❤️

A lil weekly recap…
Tues. = A Padres gm. Won 7-0
Wed. = Special Brunch & 18⛳️
(Scored a b-day Birdie too!) 🦅
Friday = Another Padre gm. (saw a grand slam in each gm this week!)
Sat. = B-Day party on the bay!🏝️
Sun = Bears & Cubs won! + 🏌🏻‍♂️
(Cubs vs Padres in Playoffs)
The 2 teams I cheer for! 🤯😁

Also, I just completed a 55 day
Challenge of “total health”!
No Alcohol + Consistent workouts 3 days per week.💪🏻 💪🏻
I did have a few cold beers at the
Birthday Party & it was a Fun night!
(bday w/buddies on bay)🍻

THANKS again for celebrating another trip around the sun w/me!!🤗🌅🤙🏻

What a Week!!💯🤯🙌🏻😄Back to back to back Live Events!Tues. = Real Estate Meet upWed. = Keynote by Colin O’BradyThurs. = Mi...
08/22/2025

What a Week!!💯🤯🙌🏻😄
Back to back to back Live Events!
Tues. = Real Estate Meet up
Wed. = Keynote by Colin O’Brady
Thurs. = Mindset Summit

Honored to attend so many cool functions & meet Incredible people doing phenomenal things!!

Beyond Inspirational to hear personal stories of overcoming incredible odds!!

Colin O’Brady has 11 World Records!!! What??? Look him up! 🏆💪🏻

Also met Josh Altman & his brother Matt! (Million Dollar Listing for 15yrs) 🏡🏘️
Ultra successful, yet humble & funny too!

We as human beings are capable of so much “greatness” in whatever it is you do! Allow Your gifts & talents to “Shine” outward! It’s easier than you think to “be” a blessing to others in a variety of different ways!! 🌟🙏🏻🫶🏻😀


Celebrating Success! 🙌🏻😀🏘️Employees & Partners were treated to an Appreciation Cruise! (on a 75ft Yacht!!)   🛳️Thank You...
07/14/2025

Celebrating Success! 🙌🏻😀🏘️
Employees & Partners were treated to an Appreciation Cruise!
(on a 75ft Yacht!!) 🛳️

Thank You to Cal Hm Co. for hosting a 3 hr. cruise on an incredible vessel!! Plus food & drinks for 30+ amazing people!

Cal Home Co. is a Full Service Real Estate Company in San Diego
They have 5 “Verticals” in RE!🏡
❗️Builder for new developments
❗️Renovations for Flips
❗️ADU Design & Builder
❗️Broker + Realtors
❗️Investors too

It’s always gratifying to see well deserved recognition to dedicated team players that deliver quality work everyday!!🏡

IMO what differentiates CHCo.
is they exceed expectations for every client they work with!!👏🏻
I call this doing Real Estate “Right”

✅Great People
✅ Great Work
✅ Great Outcomes (for clients)

Thanks again Cal Home Co.!!
(especially Henish & Blake)
I’m beyond Grateful for such an incredible evening! 🫶🏻😎

Also a “shout out” to the Charter Co. The crew was Fantastic in creating an experience that made memories for life!!

Recognition creates Inspiration!
(& some Monday Motivation!)
Make it an Awesome week!!💯




A Quick Chicago visit…last wknd. Family fun w/all of theBday’s, Anniversary, & a Celebration of Life too! (RIP to my Aun...
06/19/2025

A Quick Chicago visit…last wknd.
Family fun w/all of the
Bday’s, Anniversary, & a Celebration of Life too!
(RIP to my Aunt Sandy🙏🏻)

Plus on Father’s Day my sister announced baby girl # 2 is coming at X-mas!! 🙌🏻😄💓👼🏻🫶🏻
(Bonus = played golf also)⛳️



Another Phenomenal Work Trip!
06/04/2025

Another Phenomenal Work Trip!

Such an Inspiration witnessing the Recognition of the Top Realtors & Lenders in 2024!! Being in the same room w/some of ...
01/20/2025

Such an Inspiration witnessing the Recognition of the Top Realtors & Lenders in 2024!! Being in the same room w/some of the highest producing RE Agents & Mortgage Lenders in the USA was Incredible! 💯🏆👏🏻🏡💰🎉
Thank You for Inviting me!🙏🏻😀



2025 is almost here!! 🙌🏻😃4 Friendly reminder(s)…1) Set meaningful goals for 2025!Tip: Write them down & read list daily....
12/31/2024

2025 is almost here!! 🙌🏻😃
4 Friendly reminder(s)…

1) Set meaningful goals for 2025!
Tip: Write them down & read list daily.
Or
2) Create a “stop doing list”.🚫
Ex. I will stop complaining.(or cursing) etc

I suggest we do both #1 & #2 above!?!

3)“Stickability” factor - This is the tough part for many people. Sad fact, most goals are blown off in 1-2 weeks!

4) If you need assistance or an
Accountability Partner, I’m opening my January calendar to those that really desire positive change & have struggled completing goals in the past. (either Personally or on a Professional level)

This msg is for anyone. No matter your past, location, career or status etc.
It’s all about working together to make Your 2025 goals a reality!! (asap!)

My main Focus is in 2 areas for 2025!!
Wealth & Wellness!!! 💰💪🏻

Health is Wealth & I’ve been “training” for over 35 years Consistently! (Body+Brain)
This means anything to do with Your Health on ALL levels! (Mentally, Emotionally & Physically) - This equates to Mindset + Fitness & Nutrition etc.

Wealth - Build You & Your Business = Your Bank Account Increases!! 📶📈⬆️
Financial Education + RE Investing + Sales + Marketing + Branding +🎤 etc.

1 more thing, this is not for chronic complainers that like to criticize on “anything”. Being Coachable is a key to Achieving short & long term Success!

Note: I will extend my 2021 affordable pricing before price increase starts 2/1.
DM me to schedule a call or zoom.





Jeff 🫶🏻😀

Address

San Diego, CA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4pm
Saturday 10am - 3pm

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