09/01/2026
Last September a client of mine did the thing every buyer swears they will never do. They went way over asking. π¬
1579 46th Ave in the Outer Sunset was listed at $1,088,800. They paid $1,420,000. That is $331,200 over list, and it is exactly the kind of number that makes any buyer put the pen down and go home.
Eleven months later, Redfin puts that house at $1,839,472. π
Here is the part I wish more buyers understood. The asking price was never the price. It was a marketing decision. $1,088,800 was chosen to gather a crowd on a Sunday, and it did exactly that.
This is not a west side quirk, either. The Real Deal reported a couple of weeks ago that San Francisco buyers are paying roughly 26% over asking on single family homes, a 21 year high. When a whole city clears list by a quarter, "over asking" has stopped measuring anything useful. The only spread that matters is the one between what you pay and what the house is actually worth, and those are two completely different questions.
(The other spread that matters is peanut butter to jelly on a good ole American PB&J. I have strong opinions there too. π₯ͺ)
So did the gain come from this house or from a rising tide? Fair question, and no pun intended, since this one sits a few blocks off Ocean Beach. Zillow has the typical Outer Sunset home at $1,606,476 at the end of July, up 11.8% for the year. This house is up about 29.5% on what my client paid. It outran its own neighborhood by better than two to one.
The reasons were all sitting there in plain sight in June of last year:
π‘ A legally permitted one bedroom, one bath ADU with its own private entry
π A 3,001 square foot lot with real room behind the house
π A few blocks of walking to Ocean Beach and to Sunset Dunes, the 77 acre, two mile oceanfront park that had opened that April
Most of the buyer pool priced a 1,181 square foot house from 1943. My client priced a house with a second income attached and a new park at the end of the street. π
Now let me be careful with that $1,839,472, because I would rather be useful than impressive. It is an algorithm's opinion. It is not an appraisal, it is not an offer, and nobody has cashed it. The only number that is ever truly real is the one on a closing statement.
But everything underneath the estimate is real. The ADU is real. The park is real. And the $331,200 that looked reckless last September now looks like the price of admission.
That was the trade. Stop arguing with the list price, start underwriting the house. π
Thinking about a purchase this fall and trying to figure out what a house is actually worth? That is the conversation I want to have with you.
https://rises.co/blog/paying-over-asking-is-not-overpaying