Proof Real Estate

Proof Real Estate Boutique firm consistently ranked in top 1% by SF sales volume. Specialize in accelerated, super-lucrative home sales. (See case study photos and sales results.)

We create your strategic cosmetic upgrade plan, source and manage vendors and attract competing offers. Craig established Proof Real Estate to outperform traditional brand-name real estate agencies. Thanks to his high-energy, creative and results-focused services, sales consistently rank in the top 2% of all San Francisco Realtors®. He has a keen eye for identifying cost-effective improvements tha

t enhance a home’s value. In fact, Craig has successfully remodeled and achieved dramatic returns on many homes – his own and his clients’. And, he has a trusted team to quickly and smoothly make the upgrades. Instead of the standard 4-color brochure, Craig uses sophisticated Web-based marketing campaigns to reach a larger, more targeted audience. For a seller, it adds up to a faster sale and at top dollar. Learn more about the Ackerman approach to selling a home. A home buyer’s advocate

Craig is passionate about making the home buying process less stressful and more enjoyable. He combines his extensive remodeling experience with insights on the Bay Area real estate markets to inform and empower his clients. A skilled negotiator, Craig advocates for buyers, helping them acquire their chosen home at a competitive price. See our current home listings. Business achievements

Craig holds an MBA and earned the coveted Certified Residential Specialist (CRS) designation. He is also a member of the prestigious Top Agent Network. One of Craig’s specialties is selling homes in trust administration or probate. He is often called on to serve as an expert witness or speak on the topic at bar associations across the Bay Area. Craig spent 13 years in East Asia as sales manager for Milliken & Company. He and his award-winning team worked closely with senior managers at Fortune 500 firms such as 3M, HP and CitiBank.

How do buyer loan approval delays affect my closing timeline?Directly. Buyer loan delays will, in most cases, directly c...
07/31/2025

How do buyer loan approval delays affect my closing timeline?

Directly. Buyer loan delays will, in most cases, directly contribute to the escrow timeline especially if the buyer has a loan contingency.

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Open House ✨66 Athens Street, San Francisco, CA 94112 🏠3 Beds | 2 Baths | 1,313 Sq.Ft.Listed: $799,000Tuesday 2:00pm - 4...
07/29/2025

Open House ✨
66 Athens Street, San Francisco, CA 94112 🏠
3 Beds | 2 Baths | 1,313 Sq.Ft.
Listed: $799,000
Tuesday 2:00pm - 4:00pm PDT, July 29, 2025
Thursday 5:00pm - 7:00pm PDT, July 31, 2025
Sunday 2:00PM - 4:00PM PDT, August 03, 2025
Tuesday 2:00PM - 4:00PM PDT, August 05, 2025
proofre.com/properties
Come and visit us!
Craig Ackerman
Proof Real Estate | Broker Associate
DRE: #01358899
(415) 730-3030
[email protected]
✨🏡

What is the best season or month to list a home in San Francisco?In 23 years selling homes in San Francisco, I believe t...
07/28/2025

What is the best season or month to list a home in San Francisco?

In 23 years selling homes in San Francisco, I believe there is almost no prescribed "best time". Demand is so strong year round and there are so many other factors that impact sales results. I have reached successful sales results on Christmas Eve, Mother's Day and July 4th.

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What happens if my home doesn't appraise at the offer price?Today's updated San Francisco purchase agreements include pr...
07/24/2025

What happens if my home doesn't appraise at the offer price?

Today's updated San Francisco purchase agreements include provisions to accommodate any shortfall in appraisal value, thus eliminating this variable.

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How can I evaluate if a cash offer is truly better than a financed one?With the guidance of your Realtor, each offer sho...
07/21/2025

How can I evaluate if a cash offer is truly better than a financed one?

With the guidance of your Realtor, each offer should be evaluated based on the merits of the financing source, the percentage of cash vs. financing and the likelihood of your home appraising for the sale price.

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What documents should I prepare before listing my home?A list of all improvements and their cost.                       ...
07/17/2025

What documents should I prepare before listing my home?

A list of all improvements and their cost.

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What kind of insurance coverage do I need while my home is on the market?Home owners insurance coverage is a necessary e...
07/14/2025

What kind of insurance coverage do I need while my home is on the market?

Home owners insurance coverage is a necessary expense for San Francisco property owners.

Address

891 Beach Street
San Francisco, CA
94109

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