Kassandra Noriega

Kassandra Noriega Real Estate - Keller Williams Sonoran Living Scottsdale
[email protected]

What are your plans this weekend ?
08/07/2026

What are your plans this weekend ?

🏡 Kassandra's TakeOne thing I've learned in real estate is that the best opportunities usually don't make the loudest he...
08/05/2026

🏡 Kassandra's Take

One thing I've learned in real estate is that the best opportunities usually don't make the loudest headlines.

This week, builders are continuing to offer more incentives to attract buyers. That doesn't automatically mean every new construction home is a great deal—but it does mean buyers have more negotiating power than they've had in quite a while.

I've had several conversations recently with people who were planning to stop by a builder this weekend "just to look."

Here's my advice:

Call your Realtor before you walk into the sales office.

The builder's sales consultant works for the builder. My job is to help you compare builders, understand the incentives, negotiate when possible, and make sure you're making the best decision for your situation.

Sometimes the best deal is a lower interest rate.
Sometimes it's a closing cost credit.
Sometimes it's choosing a completely different builder.

Every community is different, which is why having someone on your side matters.

If you're thinking about buying new construction—or even just starting your search—I'd love to help you understand your options before you make your first visit.

📲 480-750-9671

Question of the week: If you could choose today, would you rather buy a brand-new home or an existing home? I'd love to hear why.

I think we’re about to see one of the biggest shake-ups the Airbnb industry has faced in years.And I don’t think most ho...
07/28/2026

I think we’re about to see one of the biggest shake-ups the Airbnb industry has faced in years.

And I don’t think most hosts see it coming.

Starting this fall, Airbnb is changing how service fees work. At first glance, it doesn’t seem like a huge deal. In reality, I think this could be the tipping point for thousands of Airbnb owners who are already operating on thin margins.

Here’s why…

For years, many hosts paid around a 3% fee while guests paid Airbnb’s service fee separately at checkout. Now Airbnb is shifting to a single-fee model where the host pays the entire fee—typically around 15.5%.

The goal is to make pricing more transparent for guests. Instead of seeing one price while browsing and another much higher price at checkout, they’ll see more of the total cost upfront.

But here’s where it gets interesting.

If a host is charging $200 per night today and does nothing, their payout drops significantly. To earn roughly the same amount they were making before, they’d need to increase their nightly rate to around $230.

Guests may end up paying a similar total overall, but they’re now comparing listings based on that higher advertised nightly rate. That changes buying behavior.

And this isn’t happening in a vacuum.

Many Airbnb owners are already dealing with:
• Higher mortgage payments
• Rising insurance costs
• More competition
• Softer occupancy in some markets
• Increased regulations

I don’t believe this change alone will crash Airbnb. But I do think it’s going to separate good investments from bad ones.

The owners with strong numbers, unique properties, and solid pricing strategies will adapt.

The owners who barely cash flow today? I think many of them are going to exit over the next couple of years—either by selling, switching to long-term rentals, or simply realizing the numbers no longer work.

I’ve been saying for a while that the “buy any house and turn it into an Airbnb” era is over.

The next few years are going to reward investors who actually know how to analyze a deal—not just furnish one.

What do you think? Will this change have a bigger impact than people realize, or do you think the market will adjust?

Open House this Saturday in Peoria!Come take a look at 25930 N Langley Dr on July 25th from 10:00 AM–12:00 PM.Whether yo...
07/23/2026

Open House this Saturday in Peoria!

Come take a look at 25930 N Langley Dr on July 25th from 10:00 AM–12:00 PM.

Whether you’re actively looking, curious about what’s available in the area, or thinking about making a move soon, stop by and tour the home in person.

Can’t make the open house? Call or text me and I’ll set up a private showing.

📲 Kassandra Noriega, REALTOR®
480-750-9671
[email protected]

Kassandra's TakeOne of the biggest mistakes I see buyers make is walking into a builder's model home without talking to ...
07/22/2026

Kassandra's Take

One of the biggest mistakes I see buyers make is walking into a builder's model home without talking to a Realtor first.

A lot of people assume buying new construction is easier because the price is on the wall and the sales office is there to help. The reality is, the sales consultant works for the builder.

That doesn't mean they're bad people—it just means their job is to represent the builder's best interests.

My job is to represent yours.

This week, builders across the country are offering more incentives, price reductions, and interest rate buydowns to attract buyers. That's great news, but not every incentive is as good as it sounds.

Sometimes a lower interest rate is the better deal.
Sometimes it's the closing cost credit.
Sometimes it's simply negotiating a better purchase price.

Every builder is different, and every community is different.

Before you stop by a builder this weekend, give me a call. I'll help you compare your options, understand the incentives, and make sure you're getting the best deal—not just the one being advertised.

đź“ž 480-750-9671

07/21/2026

There is so much noise in real estate that it can be hard to know what actually works.

This is a real coaching session with one of my agents where we talk through the things that make the biggest difference when you're building a real estate business. No fluff. Just an honest conversation about growing your business the right way.

If you're a new Realtor, thinking about getting into real estate, or you've been in the business for a while and feel stuck, I hope you walk away with something you can use.

I'd love to hear from you in the comments. What's the best piece of advice you've ever received as an agent—or what are you struggling with right now?

⬇️ Let's connect!

📱 Call or Text: (480)750-9671
📧 Email: [email protected]

If you found this helpful, subscribe! I have a lot more coaching sessions, real estate tips, market updates, and behind-the-scenes content coming.

🏡 I've been watching the Phoenix market every week, and one trend keeps standing out...A lot of people are still waiting...
07/19/2026

🏡 I've been watching the Phoenix market every week, and one trend keeps standing out...

A lot of people are still waiting for the "perfect" time to buy or sell. But after months of watching the numbers, I don't think that's the right question anymore.

The market isn't behaving like it did in 2021, and it's probably not going back to that anytime soon. Buyers have more negotiating power than they did a few years ago, sellers can still achieve great results with the right strategy, and the homes that are priced well continue to sell.

That's why I started sharing Kassandra's Take each week—not just the numbers, but what I believe they actually mean for people who are thinking about making a move.

Take a look at this week's insight, and let me know what you think.

If you were buying or selling in the next 12 months, what's your biggest question or concern?

Kassandra Noriega
(480)750-9671

I just wanted to say thank you to everyone who has donated so far. ❤️One of my favorite parts of being a Realtor isn’t j...
07/19/2026

I just wanted to say thank you to everyone who has donated so far. ❤️

One of my favorite parts of being a Realtor isn’t just helping people buy and sell homes—it’s getting to be part of a community that shows up when it matters. Seeing so many people come together to support children in foster care has truly filled my heart.

Thank you to everyone who has donated, shared the drive, or helped spread the word. Your generosity is going to make a real difference for some amazing kids, and I’m so grateful to be surrounded by people who care so deeply.

Kassandra's TakeThis week, a new law was signed that limits large investment companies from buying more single-family ho...
07/16/2026

Kassandra's Take

This week, a new law was signed that limits large investment companies from buying more single-family homes. The idea is to give everyday buyers a better shot at homeownership.

I don't think this is going to suddenly change the market, but I do think it's a step in an interesting direction.

For years, I've had buyers tell me they're frustrated competing against cash offers and investors. At the same time, I also think one of the biggest issues is that we simply haven't built enough homes to keep up with our growing population.

There probably isn't one solution, but I love seeing people finally trying new ideas instead of talking about the same problem year after year.

So I'm curious...

Do you think large investors should be limited from buying single-family homes? Or do you think the real issue is that we just need to build more homes?

I'd love to hear what you think.

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