11/22/2025
When I first got into real estate, I made a commitment to learn everything I possibly could. Our weekly office meetings can get pretty intense — my boss gets fired up and starts preaching about mindset, negotiation, and the importance of sharpening our skills.
One thing that comes up often is Chris Voss and Never Split the Difference.
I didn’t really understand why it was so important, but…
I read the book, then got the audiobook so I could actively listen while commuting, and I still revisit chapters to keep those techniques sharp.
And this week, that work paid off in a real way.
Using one of those negotiation tools, I helped my buyer secure a condo for $15,000 under asking — more than 10 percent off in a competitive area.
This is why I study.
And this is why my clients win.
Having a long resume doesn’t help buyers save money.
Strong negotiation skills do.