10/05/2026
A little behind the scenes of a new listing... 🏡
Putting a sign in the yard and uploading a home to the MLS is only the beginning.
This week we've been working behind the scenes on Bismarck—professional photos, video, drone footage, social media, neighborhood postcards, marketing materials... and probably a few things I'm forgetting. 😂
One of my favorite pieces is actually the postcards. These are headed directly to homeowners in the neighborhood—not only to get more eyes on the listing, but because you never know who has a friend or family member who's been waiting for a home nearby.
When you're interviewing agents to sell your home, ask them what their marketing plan actually looks like.
Where will your home be seen?
How will they reach buyers beyond the MLS?
Will they market to the surrounding neighborhood?
What are they doing after the listing goes live?
Every home is different, so every marketing plan won't look exactly the same. But there should be a plan.
For us, it's about doing more than putting a sign in the yard. ❤️
📍 2434 Bismarck Rd, North Port
And yes... that's Chris out there getting the drone shots. Because "other duties as assigned" applies when you're part of a Realtor team. 😂
Relocate with the Rayborns | Coldwell Banker Sunstar Realty