10/06/2022
Hello All!
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With some housing markets starting to cool off, pricing your home has to be just right. Go too low, and you leave money behind, go too high, and buyers bolt.
Sometimes, listing below market value can work for you, even though initially it seems like the wrong direction for your wallet. Also, in some situations, it could even get you more money in the long run, if you find the right starting price, and the market is favorable. Such as in these scenarios:
You’re listing in a seller’s market
A seller’s market occurs when home inventory is low and competition is high. By pricing your home at a lower amount, your listing price typically stands out. This gets more attention from buyers who then submit multiple bids – often over the asking price – in order to compete and ultimately “win” the house as the highest bidder.
You need to sell your home quickly
You may need to move immediately due to a life change like a job relocation, moving closer to family, or for financial reasons. In this case, your concern would be more about your timing versus the market. Lowering the price, even in a buyer’s market, is better than letting the house sit when you don’t live in the area, or need the money from the sale.
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badger