Amanda Farnum - Broker, Real Estate Coach, Creative Strategist, Instructor

10/11/2024

Are you steering your real estate success, or is the market steering you? 🚀 Find out how YOU have the power to create your market through strategic, opportunity-focused choices. Success isn't about reacting to market changes; it's about proactive growth. Don't let market fluctuations dictate your potential—embrace each day as a chance to solidify your foothold and drive your business towards long-term sustainability. Share this with real estate friends that need a little pick-me-up!

10/07/2024

🌠 2025 Visionaries, where are you? 🌠
As we navigate the ripples of a tumultuous year, the forward-thinkers in the real estate world are already sculpting their revenue and profit landscapes for 2025. The transition into the final quarter of 2024 illuminates our current position and sparks dreams of what next year could hold. 🚀 Now is your golden hour for reflection and goal-setting. Whether you're aiming for a specific transaction count, a revenue benchmark, or striving for unparalleled profit margins, remember that your bottom line is more than just income; it's about what remains after all is said and done. Expenses considered, what does your vision for 2025 entail? 📈 Share one of your potential goals for 2025 in the comments and let's chart a course to success together!

10/04/2024

❤️❤️❤️

10/02/2024

School Update:

IMPORTANT UPDATE! Greenville County Schools is canceling all activities, including athletics, through Sunday, October 6. This decision is based on continued issues with unsafe transportation routes, a lack of stable power across the community, and a need to minimize traffic for first responders and utility crews.

On Friday, GCS team members will be driving more than 10,000 miles to assess the conditions of 370 bus and primary driving routes to schools and determine if safe transportation is possible. Additionally, GCS is assessing the ability of 6,000 teachers to access power and Internet necessary for eLearning and the ability of all employees to safely report to work. Once those assessments are compiled and analyzed, the District will make a decision regarding when it is possible to resume school, whether through eLearning or in-person school. We will announce that decision as soon as possible in order to give employees and families enough time to make arrangements.

10/01/2024

My fellow South Carolinians, if you need to file a FEMA claim for hurricane damages, uninsured loses, etc.:

https://www.fema.gov/press-release/20240930/how-can-south-carolinians-apply-fema-assistance-after-hurricane-helene #:~:text=There%20are%20several%20ways%20to,is%20available%20in%20most%20languages.

ATLANTA - South Carolina homeowners and renters in 13 counties who had uninsured damage or losses caused by Hurricane Helene may be eligible for FEMA disaster assistance.

11/24/2023

Can obstacles within a deal get to you? Here’s how to handle it with less stress…

It’s so easy isn’t it? Before we know it, the phone rings and all hell has broken loose 3 days before closing and we are instantly thrown into total panic mode trying to fix the problem. Yes, most of us have been there and experienced the anxiety, the confused or angry clients, the feelings of dread while calling the other agent to update them, and the list goes on and on.

While siding with a client’s upset emotions may come from the good intentions of caring about our clients, it also can do some serious damage in a time of heightened issues. Instead of falling into this trap of reactivity, step back for a couple of minutes first, take a few deep breaths, and get some clarity. It’s much better (and healthier) to handle obstacles from a place of composure and rational thinking. Any issue that arises is simply a problem that needs a solution.

You're the professional in the relationship. Look at it like you are essentially the navigator for your client’s journey. We navigate for our clients to help solve obstacles as they come into our paths during each transaction. Real estate can be very emotional for clients and while we do want to show empathy for their concerns, we also need to control our own emotions to be able to best serve our clients to help them achieve their goals. “Like” below if this was helpful to you or your business.😊

11/23/2023

This one small shift can change your 2024 and here’s why…

This time of year is when most agents slow down and start to “relax” for the holiday season. However, the actual result is a very slow first quarter or first half of their year as well.

While it’s perfectly reasonable that you probably don’t want to overload yourself during the holiday hustle and bustle, it’s also a good idea to ramp up your marketing efforts during this time. This doesn’t have to be anything extreme but should just keep you at the forefront of the thoughts of your previous and potential clients.

Send out holiday cards and then post on social that they went out as a thank you to your clients. Better yet, do hot cocoa pop-bys and drop them at your client’s homes or businesses from this year’s closings; again, make sure you’re posting the events on social. You could even include a section about it in your newsletter or do a blog post about it on your website.

Want to really amp it up? Host an event like a baked goods giveaway to past clients, drive-in holiday movie night, holiday pictures event (pets included 😉), or even a holiday drop-in with wine and hors d'oeuvres. There are a ton of ways to keep in touch, spread some holiday cheer, and have fun along the way.

Whichever method you choose, just be sure to document it and repurpose it in your marketing efforts. This not only attracts new clients but also keeps you in the game and not sitting on the sidelines during the holidays. If you’re doing anything for your clients throughout the holiday season, I’d love to cheer you on. Let me know in the comments so I can celebrate you and your efforts!

11/22/2023

Are you optimizing your marketing, like social media, without a clear intentional path to your goals? If so, you may be wasting valuable time and here’s how to fix it…

Your marketing should begin with intentional goals for your real estate business and a strategy to achieve those goals. From that point, you can then begin to analyze what’s working and tweak what isn’t working for proper and continual lead generation, client conversion, and ultimately, closings.

When you have a defined strategy in place, each stage during the client cultivation process can be optimized over time to achieve better results. For example, let’s say part of your strategy is to generate 10 high-quality leads per month from your website. You see 10,000 people visit your website monthly, but no one is contacting you from it. That means that there is a breakdown somewhere in your system in creating a deeper connection with potential clients to get them to actually reach out. This could be lack of content on your site, faulty user experience, tech issues, ease of use, lack of information about you, lack of information clients find valuable, etc.

While this may sound like a huge bummer, it’s actually very valuable because that means you can focus on optimizing your website properly so you see those leads become reality and sync with your ultimate strategy.

Remember, Rome wasn’t built in a day and neither is your real estate business. If you’d like more tips like this, visit amandafarnumtraining.com today and sign up for my Abundant Agent VIP list at the bottom of the page. I’ll see you on the inside! 😉

11/21/2023

Do you feel like you can’t get away from your business? Then this, my dear agent, is for you.

I TOTALLY get it! I’ve been there and it’s absolutely exhausting to feel like your business is running you, instead of you running it. But how do you stop the constant pull of clients and that 19-mile-long to-do list that beckons you at 2a?

The answer to that is setting boundaries. Boundaries not only for your clients, but also for yourself. The biggest challenge though is to adhere to those boundaries, like your life depends on it, or your businesses can easily suck the life and pleasure right out of you. This can ruin your personal and business relationships in the long run.

Being a burnt-out miserable scathing agent is not why you got into this business. I’m sure you’ve run into some of them though and honestly, no one wants to do business with those agents. Not you, not clients, not even their own family or friends.

So, where do you start? First, set office hours with clients. Set them up front, put them in your presentations, put them on your Google Maps listing, put them on your website, put them on your social media, put them on your voicemail, put them on your business cards. Broadcast them and be religious about them. The only exceptions to this should be absolutely necessary contract negotiations, but those can be handled as well by making contract deadlines earlier in the day. This will make those situations much less frequent.

Some additional things that you can do are use a Google Voice number and not your cell number, transfer your calls to an assistant/service during the evening or weekend hours, turn off social media notifications, turn off unnecessary email notifications, amongst many other methods to bring you more peace in your business.

It can be difficult to set boundaries sometimes, so just start with office hours first and go from there. It takes time and practice to gradually feel comfortable setting a boundary so be patient with yourself. Most clients do respect office hours and they understand you need time downtime. They want a good agent that’s at their best for them as well. If this was of value you, click like below.😊

11/20/2023

Looking to up your marketing in your real estate business? Try this…

Neuromarketing has been around for ages and you’re experiencing it all the time, especially in our digital world. Simply put, it’s using certain techniques in your marketing and advertising that respond to your current and potential clients on a psychological level.

This can include certain color schemes, fonts, logo designs, brand voice/tone, and the list goes on and on. This also includes how you want them to perceive you in relation to your business. For example, want to get more eyes on that listing? Start writing great headlines that catch people’s attention. Want to draw in clients that are more in line with your style? Design your logo and brand colors with their personality in mind. Want your website to actually generate quality clients? Develop it based upon potential clients brand personality and user experience.

These are all very easy aspects that can be interwoven within your new or already-existing marketing for better results in your real estate business. If you want to learn how to fully utilize neuromarketing to boost your real estate business, then I invite you to join me in Resonate ~ Marketing Academy for Real Estate Professionals for some fun while learning. Just jump on the waitlist at https://lnkd.in/gnQmjkNe and you’ll be first to know when enrollment opens soon! See you there! :)