10/06/2026
๐๐ผ๐ ๐๐ผ๐ป๐ด ๐๐ฎ๐ป ๐ฌ๐ผ๐ ๐๐ฒ๐ฒ๐ฝ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ป๐ด ๐ฌ๐ผ๐๐ฟ ๐ข๐๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐?
Many owners find themselves digging into their own pockets, or their own credit, if their company hits a rough spot. Keep that up, and you donโt own a business. You own a charity that provides jobs for people and offers goods and services at a loss. At least until you run out of money.
Thatโs not to say you did something wrong. The industry may be in trouble. The economy may be up the creek. Or the area youโre in may have deteriorated.
It doesnโt change the fact that youโre going to be struggling and then run out of money. Your personal money. Then what?
This is something you want to cue up with the family long before the chips run out. You need to decide what the red lines are. Then you need to act, months before they come due.
Youโd be lucky to sell such a business for much more than the book value of the physical assets.
You can, however, make some luck.
If youโre in a business that provides products or services that people want, your business could still be attractive to someone who has economies of scale that you donโt have. They may want a foothold in your market. But theyโre not going to give good money to take over a problematic business. If youโre one of the best businesses in your niche in your area, those possibilities are still alive.
To find out how to be one of those best-in-class business, try โThe Business Value Booster Methodโ. You can get it from our website of the same name.