09/18/2026
The hardest conversation in this business isn't negotiation. It's pricing.
Every seller has a number in their head. Sometimes it's right. When it isn't, it's usually because one of these seven questions never got asked.
What have genuinely comparable homes closed for recently — closed, not listed?
What's competing with you right now? Buyers compare your home to what they can walk through this weekend, not to what sold in April.
What condition are you actually selling in? Roof age, AC age, updates, flooring, impact windows. Honestly.
How fast is your segment moving? In July 2026, Palm Beach County single-family homes went under contract in a median of 41 days and closed in 82. Condos took 69 and 112.
What's your real timeline? A seller who must be out by December prices differently than one who can wait. Both are fine. The price just has to match the answer.
What's your bottom line after costs? Work backward from what you net.
What's the plan if it hasn't sold in 30 days? Decide that while you're calm, not in week five.
Here's what I tell every seller: the market doesn't care what you paid, what you owe, or what you need. It responds to price and presentation. The good news is that those are the two things entirely within your control.
Thirteen years in, I've never pushed a client to list at a number they weren't comfortable with. But I will always tell you what I actually think.
Want to know what your home would realistically sell for right now? Send me a message.
Figures: Palm Beach County, July 2026, MIAMI REALTORS.
Rhonda Townsend · RE/MAX Excellence · [email protected]