The Grounds

Introducing The Grounds: A place where everyone finds common ground.

10/06/2026

Meet The Jimmy, one of five founding retailers helping bring all-day, everyday energy to The Grounds.

From renowned North Carolina restaurateur Jim Noble, The Jimmy will bring its signature Mediterranean inspiration and genuine hospitality to Winston-Salem, with wood-fired fare, handcrafted cocktails and an expanded Italian chophouse-inspired menu.

And the setting is just as much a part of the experience: two stories of dining plus a rooftop overlooking the Retail Village and toward Allegacy Financial Stadium.

Lunch that lingers into the afternoon. Drinks on the rooftop. Dinner with friends. The Jimmy is bringing a new kind of dining experience to The Grounds, from day into night.

The Jimmy. Coming to The Grounds Fall 2027.

09/25/2026

You’ve met our first five. Now, let’s zoom out.
The Jimmy. The Fieldhouse Tavern. Bagels & Co. TREMBLE. Allegacy Financial.

Together, these five founding retailers are beginning to define what a day at The Grounds can look like, from morning coffee and workouts to dinner, rooftop drinks, game-day, & after work gatherings.

But here’s the important part: we’re not done yet...

These are the first of a larger lineup coming to the Retail & Dining Village, with more announcements on the way.

The goal is a mix that gives students, families, professionals, sports fans and visitors reasons to be here throughout the day and throughout the year.

Now we want to hear from you! ➡️➡️

What would you still love to see at The Grounds? Have a question about The Jimmy, The Fieldhouse Tavern, Bagels & Co., TREMBLE or Allegacy Financial?

Ask away! We love answering your questions, and there’s plenty more to share as the Retail & Dining Village comes together.

09/24/2026

You’ve seen the progress along Silas Creek. But what exactly is Creekside at The Grounds?

Meet Creekside at The Grounds | Student Living in Winston-Salem, NC, a new residential community designed for juniors, seniors, and graduate students in Winston-Salem. Creekside is also the affiliate housing partner of Wake Forest University, meaning it satisfies the six-semester housing requirement for eligible juniors.

With 229 units and 521 beds, Creekside will offer fully furnished apartments, private bathrooms for every bedroom, study spaces, a fitness center, resort-style pool and outdoor gathering areas.

Creekside helps meet the rising demand for off-campus housing options while creating a student living experience connected to everything happening at The Grounds.

Located along the newly restored Silas Creek and multi-use trail, residents will be within walking distance of Wake Forest athletics, the future Retail Village and more. It’s all part of creating a more connected, walkable community along Deacon Boulevard.

And if you’ve been by lately, the progress is hard to miss. Creekside is getting closer to welcoming its first residents in Fall 2027 and bringing a whole new way to live at The Grounds.

09/22/2026

Whether you’re popping in for a 6am class , grabbing your morning bagel at Bagels & Co., heading into the office, or meeting friends after work at The Jimmy, The Grounds is designed to make getting here (& staying) simple.

With multiple parking options throughout the district and convenient rideshare pick-up and drop-off locations, arriving at The Grounds will be seamless.

Even better? Parking will be free for everyday visits, with paid parking reserved only for select major event days.

Pop in for one thing. Stay for everything The Grounds has to offer.

09/18/2026

LET ’EM KNOW, WINSTON-SALEM. 🔥
SOUND ON. 🔊

John Currie summed up the significance of tonight perfectly: more than 5 million people will have their eyes on Winston-Salem.

Wake Forest. No. 5 Miami. Friday night under the lights. A national audience. Big energy.

And right in the middle of it, The Grounds is taking shape.

From Allegacy Federal Credit Union Stadium to the future Retail Village, Creekside at The Grounds | Student Living in Winston-Salem, NC, the new multi-use trail, Upper Silas Creek and the connections bringing it all together, a new district is being built around the places where thousands of fans will gather tonight.

Some of it is already here. More is under construction. And there is much more still to come.

Welcome to The Grounds.

09/16/2026

From first meal to last call, meet the first five founding retailers of The Grounds. 👀

Morning goodies. High-energy workouts. Dinner dates. Rooftop drinks. Game-day and workday gatherings.

The first retailers coming to The Grounds | Winston-Salem are beginning to define the everyday experience of Winston-Salem’s emerging mixed-use district.

Meet The Jimmy , TREMBLE® , Bagels & Co. , Allegacy Financial and The Fieldhouse Tavern by Sage & Salt Bistro , five concepts intentionally selected to bring energy to the district throughout the day and throughout the year.

Together, they will help anchor the five-building, 42,000-square-foot Retail & Dining Village, a collection of distinct spaces designed around dining, wellness, community, patios, rooftops, lawns and places to gather.

The goal has always been bigger than creating a destination for game days. The Grounds is being built as a place Winston-Salem can return to on an ordinary Tuesday, a Saturday night, a Wake Forest weekend and everything in between.

And this is only the first wave. 👀

The Jimmy, the Charlotte-born restaurant and bar from renowned North Carolina restaurateur Jim Noble, will bring its combination of honest food, handcrafted cocktails and genuine hospitality to Winston-Salem.

Building on its strong reputation for Mediterranean inspiration, wood-fired pizzas, rotating seasonal menus, and a thoughtfully curated bar program, The Jimmy at The Grounds will also feature a robust Italian chophouse-inspired menu with creative protein-driven dishes.

The Jimmy will occupy a full two-story building with rooftop space facing into the Retail & Dining Village and toward Allegacy Financial Stadium, adding another layer of indoor-outdoor dining and social energy to the district.

TREMBLE, a rapidly growing modern reformer Pilates concept, will open its second North Carolina location at The Grounds.

Known for high-energy, music-driven classes and an elevated studio experience centered on both strength and community, TREMBLE will be led locally by a mother-daughter franchise team.

The studio adds a wellness anchor to the district and another reason for people to make The Grounds part of their ev

09/11/2026

As many fans made their way to WFU’s first home game last week, we loved talking with so many folks along the trail through The Grounds — which opened for the first home game day and will reopen for select major events — and hearing what they were most curious to learn about the development.

One question that came up often: “What’s the large building in front of McCreary Tower?”

The five-story office building at the corner of Deacon Blvd. and Piccolo Ln. is a core component of Phase I development at The Grounds and will become home to many of Wake Forest University’s non-academic offices.

Standing prominently beside McCreary Tower, the building will overlook the future Retail Village, which broke ground this summer, as well as the newly restored Silas Creek and reimagined Deacon Boulevard — all part of the connected, walkable destination taking shape at The Grounds.

We loved getting to share more about what’s coming to this part of the development and look forward to welcoming fans back along the trail during select major events ahead.

Address

Winston-Salem, NC

Website

http://www.visitthegrounds.com/

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