28/08/2026
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Foreign tourism in Pakistan has surged by 820%, with international visitor numbers reportedly crossing the one-million mark, signaling a major revival in the country’s travel sector.
The sharp increase reflects growing international interest in Pakistan’s diverse landscapes, cultural heritage and tourism destinations. From the mountains of Gilgit-Baltistan and Khyber Pakhtunkhwa to the historical sites of Punjab and Sindh, Pakistan offers a wide range of experiences for international travelers.
Improved security conditions and government efforts to promote Pakistan as a tourism destination have also contributed to the sector’s growing appeal.
The rise in foreign visitors could provide wider economic benefits by supporting hotels, restaurants, tour operators, transport services, local markets and small businesses that depend on tourism activity.
A stronger tourism sector can also create employment opportunities for local communities while helping Pakistan improve its international image as a destination for cultural, adventure and heritage tourism.
The reported growth highlights the significant potential of tourism as an economic contributor. Continued investment in infrastructure, visitor facilities, digital promotion, connectivity and sustainable tourism practices will be important to maintain this momentum.
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