16/11/2021
Big players don’t always win
The best thing about marketing is that it levels out the competition among local established businesses and industry giants. So if you are one of those industry giants, there is no 100% assurance that you will win all the time over your competitors in your marketing efforts.
If we look back at the tug-of-war game in the Squid Game, Gi-hun’s team was an underdog but they won because of their great strategy and ex*****on. This holds true for marketing as well. A properly executed brilliant strategy will give you an opportunity to out-position other industry players.
However, it’s important to note that there are certain aspects that marketing does not level out, which include brand reputation, budget and the duration of the marketing campaigns. Of course, big companies can allocate more funds to their marketing efforts than say, small startup companies. This is something that you need to consider when you plan your marketing strategies.
It’s important to know where and how much money should go into an effective SEO campaign, but it becomes difficult without knowledge about what allocating resources does in this case.
