It is no secret that South African real estate industries have been slow to adopt digital marketing strategies that could see them become explosively interactive and enable the promotion of properties in their full potential. However, as the digital marketing world rapidly transforms, real estate agencies need to stay ahead of the game if they are to see healthy profits and remain relevant. Emergi
ng as the next “big trend” to hit the South African real estate industry is the marketing of properties using 3D virtual property tours. These tours immerse potential buyers into the home of a seller and provide a 360 degree view of every room. There are two types of 3D virtual tours, the first promotes an interactive experience by enabling a viewer to use their mouse and click through to various areas of a home, including the ceiling, walls and floors - every inch of the home can be closely examined. On the other hand, virtual tours can be flat-screen views with a moving image that viewer’s watch but cannot control.
3D virtual property tours are powerful visual tools and when this translates into real estate, amazing potential can be unlocked. The technology has allowed sellers to promote their homes in the best possible light, whilst buyers get a comprehensive idea about a property they are interested in - all of this can be achieved through watching a video on a smartphone, computer or tablet. Comfort and convenience are two of the many perks of this technology as it suits the lifestyle of modern society almost ideally. Today, people are time-strapped, many buyers simply do not have spare time to go on tours of neighbourhoods and attend show houses looking for homes to buy, whilst many sellers do not want to be inconvenienced by weekend open-houses and last minute showings. With the rise of 3D technology, the role of real estate companies’ digital presence is changing. Bad home listing photographs that highlight poorly executed camera work, untidy and overcrowded rooms and dated wallpaper will soon be a thing of the past if virtual property tours are to be adopted on a large scale. LetsMoove Real Estate has taken the technological leap towards a more advanced South African real estate market and prides itself on providing services that are in line with global international trends. This not only gives us a competitive edge in the industry but ensures that our clients, both buyers and sellers, are provided with a platform that is digitally smart and up-to-date with market changes, whilst upholding professionalism, convenience and superior client service. It is this ethos that has established us as the first real estate agents in South Africa to adopt 3D virtual property tours as the exclusive means of listing our properties, both rental and buyer stock. We employ only the most advanced software and camera equipment to bring properties to life on various platforms including, desktops, laptops, tablets and smartphones. With 3D technology delivering stunning, striking and dynamic visuals, a growing number of buyers and sellers within the South African market are beginning to realise the enormous benefits of virtual property tours. LetsMoove Real Estate has placed itself as an innovative real estate brand and as demand for 3D property services increase, we will be at the forefront, not only in providing these services, but transforming the industry to ensure that it is continuously on par with global real estate trends.
