Flow Platform

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Flow Platform

Unlock first-party data & join the commerce media revolution with Flow’s commerce media platform. We're revolutionising human connection in a digital world.

We built an intelligent data-powered adtech solution that boosts reach and revenue. Our mission is to empower big brands, agencies, portals and network businesses to unlock revenue and access high-intent audiences. Book a demo:
https://flowplatform.com/

04/08/2025

🔥 100s of Premium Audiences from 𝗦𝗔’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗕𝗿𝗮𝗻𝗱𝘀 — Our 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗶𝘀 𝗟𝗜𝗩𝗘 🔥

We’ve just launched 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗮𝗻𝗱 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝗽𝗽𝗮𝗯𝗹𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 — giving advertisers instant access to audiences they’ve never had before:

🛒 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀 from data partners like Zapper, OneDayOnly.co.za, Tiger Wheel & Tyre, The Pro Shop (A MoreCorp Company), Howler, Hellopeter Business, Hirsch's Homestores, Ticketpro ZA and many more...

⚡Activate instantly on 𝗠𝗲𝘁𝗮, 𝗚𝗼𝗼𝗴𝗹𝗲, 𝗮𝗻𝗱 𝗧𝗶𝗸𝗧𝗼𝗸 — in just a few clicks

🔄 Choose 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗺𝗼𝗻𝘁𝗵 to keep campaigns aligned with your goals.

🆕 𝗙𝗿𝗲𝘀𝗵, 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗮𝗱𝗱𝗲𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 — giving you new ways to scale, test, and convert

Until now, tapping into commerce media meant big negotiations, long lead times, or being part of a retail media network.

Now? It’s as easy as hitting “𝗮𝗱𝗱 𝘁𝗼 𝗰𝗮𝗿𝘁.”

𝗔 𝗙𝗹𝗼𝘄 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 now means access to 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲, 𝗣𝗢𝗣𝗜𝗔-𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝘁, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲-𝗿𝗲𝗮𝗱𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 you can’t get anywhere else.

👉 Chat to us to 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼𝗱𝗮𝘆 or 𝗴𝗲𝘁 𝗮 𝘀𝗻𝗲𝗮𝗸 𝗽𝗲𝗮𝗸 at South Africa’s most powerful audience: https://flowplatform.com/first-party-data/

18/07/2025

𝗙𝗹𝗼𝘄 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝗶𝗻 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮.

By enabling more performance than ever before.

You used to rent an audience for a campaign.

Now, you can:
🔁 Keep them
📈 Grow them
🎯 Retarget them
🔄 Swap them when your strategy shifts

It’s always-on.
It’s precision that gets smarter over time.
And it means better results — not just once, but month after month.

We’ve built something that turns your audience into an asset, not a one-off.

𝗔𝗻𝗱... 𝗶𝘁’𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘀𝗼𝗼𝗻. 👀

Keep an eye on our channels. You’ll want to hear about this first.

16/06/2025

𝗧𝗵𝗶𝘀 𝗬𝗼𝘂𝘁𝗵 𝗗𝗮𝘆, 𝘄𝗲’𝗿𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝗲𝗿𝗴𝘆 𝘁𝗵𝗮𝘁 𝗺𝗼𝘃𝗲𝘀 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.

Whether they’re flat-hunting, starting side hustles, or making their first big purchases — SA’s youth are in it. Hustling. Dreaming. Building.

And now, thanks to Flow’s partnership with , brands can reach this digital-first, research-loving, life-optimising audience — right when it matters.

🛎️ Renting, banking, studying, spending
💡 Curious, decisive, ready to level up
📱 Active across Meta & Google

The future’s not waiting. And neither are they.

Want to tap into SA’s most dynamic audience audience now via Flow’s marketplace.
👉 flowplatform.com/data-buyers

13/06/2025

𝗙𝗮𝘁𝗵𝗲𝗿’𝘀 𝗗𝗮𝘆 𝗶𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿! 🎁

Want to 𝗿𝗲𝗮𝗰𝗵 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝘂𝘆 the perfect gift? With Flow’s first-party data marketplace, you can target audiences like:

🍷 𝗗𝗿𝗶𝗻𝗸𝘀 𝗹𝗼𝘃𝗲𝗿𝘀 browsing whisky, wine, and craft beer

🎟️ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘀𝗲𝗲𝗸𝗲𝗿𝘀 buying tickets for events and dining

🚴 𝗔𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 shopping for sports and cycling gear

📱 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝗛𝗼𝗺𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 checking out the latest gadgets

Interested? 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼𝗱𝗮𝘆 👉 https://flowplatform.com/data-buyers/

04/06/2025

𝗥𝗲𝘁𝗮𝗶𝗹 𝗺𝗮𝘆 𝗳𝗲𝗲𝗹 𝘀𝗹𝗼𝘄𝗲𝗿 𝗶𝗻 𝘄𝗶𝗻𝘁𝗲𝗿 — 𝗹𝗲𝘀𝘀 𝗳𝗼𝗼𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗳𝗲𝘄𝗲𝗿 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘀.

But your online audience? Still browsing. Still showing intent. Still valuable.

What if you could monetise that engagement?

With Flow, you can. We enable retailers and other businesses to turn first-party data into revenue and connect them with brands in adjacent industries looking for high-intent audiences.

🧴 Someone searching for fragrances? Valuable to a body & bath brand.
🥾 Buying camping gear? Ideal for a sports fashion store.

It’s not just about what they buy — it’s about what their behaviour signals.

✅ No tech build needed with Flow
✅ Quick to activate your audience
✅ Revenue within days

Join other leading South African retailers and businesses already monetising their audiences with Flow.

👉 Ready to get started? Visit flowplatform.com/data-suppliers to unlock your audience’s value.

26/05/2025

👁️‍🗨️ 𝗠𝗶𝘀𝘀𝗲𝗱 𝗼𝘂𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗲𝗱𝗶𝗮 𝗣𝗮𝗻𝗲𝗹 𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲 𝗔𝗳𝗿𝗶𝗰𝗮?

No problem, we've got you covered with the highlights from our esteemed panelists... 🔥

Zach Nossel, Head of Digital Marketing at Woolworths gave us incredible insight into their journey of 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗲𝗱𝗶𝗮.

16/05/2025

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗳𝗼𝗿 𝗮 𝗳𝗲𝘄 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗯𝘂𝘁 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗿 𝟯 𝗵𝗼𝘂𝗿𝘀 𝗮 𝗱𝗮𝘆. 🤳

So how do you keep them engaged?

𝗢𝗳𝗳-𝘀𝗶𝘁𝗲 𝗮𝗱𝘀 - Meet them where they are... on social media.

Retailers, ecom and marketplaces, did you know you can enable your brands and sellers to 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮?

This is what off-site ads powers.... Keen to explore this? Get in touch 🔗 𝗵𝘁𝘁𝗽𝘀://𝗳𝗹𝗼𝘄𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.𝗰𝗼𝗺/𝗱𝗮𝘁𝗮-𝗯𝘂𝘆𝗲𝗿𝘀/

06/05/2025

𝗪𝗵𝗮𝘁 𝗮 𝗱𝗮𝘆! 🎉

Flow’s Day 1 workshop at brought together retailers and brands to unpack what it really takes to get started with commerce media — no massive media network needed. 💡

🔥 Highlights from our fireside chat with Zach Nossel (Woolworths) & Ashleigh Boggon (Coty):

⚡ Fast results when intent meets relevance

🤝 Collaboration is non-negotiable

🎯 No more spray and pray — targeting is sharp

🔁 Campaigns build retargeting assets

🧠 Media = customer strategy

Commerce media is taking off in SA — and fast. 🚀

🎤 Don’t miss our Flow panel tomorrow with Daniel Levy , Ashleigh Boggon, Zach Nossel, Rayhaan Williams & Tiaan van Zyl.

📍 Swing past the Flow stand — we’ve got insights, chats, and maybe some merch with your name on it. 😉

02/05/2025

𝗧𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗶𝗻𝘁𝗼 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 — 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁!

Hellopeter.com did.

Want to find out how? ➜ https://flowplatform.com/blog/hellopeter-unlocked-new-revenue/

17/04/2025

🐣 While you're setting your OOO, your customers are adding to their carts.

Even over the Easter break, consumers stay active, browsing, comparing, and deciding. This year's Easter trends show strong momentum across key retail and FMCG categories like:

👕 Clothing and shoes (nearly 25% of projected online retail revenue)
📱 Electronics and digital devices
💎 Jewelry, accessories, and leather goods
🍫 Food and beverages
🏠 Household appliances

At Flow, we connect brands with the right audiences at the right time and help them build smarter, data-driven strategies for the long run.

Want your campaigns to work while you’re off the clock? Let’s talk.

24/02/2025

𝗕𝗶𝗴 𝗕𝗿𝗮𝗻𝗱𝘀 𝗪𝗮𝗻𝘁 𝗬𝗼𝘂𝗿 𝗗𝗮𝘁𝗮!

Every day, businesses are unlocking new revenue streams with their first-party data. Are you leaving money on the table by not getting onboard?

By 2032, data monetisation will be a $12.62 billion market. Will you claim your share?

Flow makes this a reality for you:
✅ Activate your audiences for core and adjacent brands
✅ Enhance your retargeting offering with automated off-site advertising on channels like Meta, Google and Programmatic
✅ Immediately boost your revenue and start your own media network
✅ Maintain control and visibility of your data with automated reporting and analytics

Contact [email protected] or click here for more information: https://shorturl.at/FE8wu

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Johannesburg

Website

https://flowplatform.com/

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