09/03/2024
A BIRD IN YOUR HAND IS BETTER THAN TWO ON THE TREE.
This week we will spend some time talking about a few short marketing lessons.
When I walked out on micro-managing manager on my 8-5 job 7 years ago to become a founder of my own firm and preserve my mental health; it dawned on me very quickly that my technical skills as an accountant were not the most important.
Rather, marketing, sales, branding, technology and advertising were the most important skills I needed and I had to learn these very quickly.
One such big lesson in marketing is, a client you have right now is worth much more than customers you don’t have and you are chasing after.
Customer acquisition takes time, lots of effort and money, than maintaining your current clientele. Usually, people and companies fail to even quantify the total effort invested in customer acquisition, they are busy but watch their sales and revenue dwindle.
UPSELL, to your current clientele. If you’re not familiar with this concept; this is were you sale more and more to your current clients. Improve your product and services, modify them and resale to your clients and watch your cashflow, sales and revenue drastically improve before your own eyes before venturing out to hunt for new customers.
On 5 October 2011; all iPhone users around the world received the message “ Steven Paul Jobs, founder of Apple died aged 56.”
Guess what? if you owned an iPhone 3 or 4 in 2011, you must be on iPhone 14 or 15 by now, and you might have owned an iPad, Apple Watch or just anything Apple; not that Steve’s ghost has pursued you; it is because Apple is good at UPSELLING, because of that they became the first company to hit a trillion dollars in value. They sell to you, more and more, now they are selling you an iCloud etc
Your current clients have the money not the customer in the bush, just for emphasis.
