Steve Lambley - Cunninghams

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Steve Lambley - Cunninghams With more than 25 years in sales and marketing, Steve is highly regarded as one of the Northern Beaches most talented Real Estate Agents.

Buyers are still buying, but what makes them commit?With more properties to choose from and buyers becoming increasingly...
22/10/2026

Buyers are still buying, but what makes them commit?

With more properties to choose from and buyers becoming increasingly selective, what makes someone decide a particular home is worth pursuing?

Recent Northern Beaches auction results are a reminder that buyers are still prepared to compete when the right property comes along.

But successful campaigns aren't simply about attracting attention. They're about understanding what buyers value, reaching the right audience, responding to feedback and negotiating every opportunity.

Our latest article explores what's motivating buyers in today's market and why understanding those decisions can make all the difference for sellers.

Read the full article via the link below.

Your buyer might be looking somewhere else now.The person most likely to buy your home might not be searching in your su...
15/10/2026

Your buyer might be looking somewhere else now.

The person most likely to buy your home might not be searching in your suburb. At least, not yet.

As buyers adjust their budgets and priorities, many are broadening their searches, considering neighbouring suburbs or exploring different property types to find the right fit.

For sellers, this means the potential buyer pool may extend well beyond the local area.

At Cunninghams, our connected team and shared buyer network across the Northern Beaches help us look beyond suburb boundaries, matching properties with buyers who may not have considered that location before.

Our latest article explores how buyer behaviour is changing and why reaching the right buyers matters more than ever.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/your-buyer-might-be-looking-somewhere-else-now/

Market Matters | September 2026It’s easy to focus on the headlines, but they only tell part of the story.Sales volumes a...
08/10/2026

Market Matters | September 2026

It’s easy to focus on the headlines, but they only tell part of the story.

Sales volumes across the Northern Beaches may be around 20% lower than this time last year, but that still means roughly 80% of the previous level of transactions are taking place. People are still buying and selling, and there’s valuable insight in understanding where those transactions are happening and what’s driving them.

We’re also seeing a shift in the mix of properties selling, with apartments representing a greater proportion of transactions as buyers adapt to affordability and borrowing constraints.

As John Cunningham recently reminded our team, it’s not just what’s happening in the market, it’s what we’re doing in the market that matters.

In our latest Market Matters, we look beyond the broader statistics at what we’re seeing on the Northern Beaches, how buyer behaviour is changing and why strategy matters in the current market.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/selling/market-matters-september-2026/

It’s not just what’s happening in the market. It’s what we do in the market that matters.Another interest rate rise brin...
01/10/2026

It’s not just what’s happening in the market. It’s what we do in the market that matters.

Another interest rate rise brings another round of headlines about property prices, buyer confidence and what might happen next.

Those factors matter. But at Cunninghams, our focus remains on what we can influence: how each property is positioned, how buyers are engaged, how we respond to feedback and how every opportunity is negotiated.

As John Cunningham reminded our team this week, it can be easy to get bogged down in the negatives. Instead, we need to focus on each individual property, each campaign and what we can do to achieve the strongest possible result in the market we have.

Our latest article explores why strategy matters even more when market conditions become challenging.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/what-matters-when-interest-rates-rise-again/

Sometimes the highest offer doesn’t arrive later. The strongest buyer may have already been through the door.When an off...
24/09/2026

Sometimes the highest offer doesn’t arrive later. The strongest buyer may have already been through the door.

When an offer arrives early in a campaign, it’s natural to wonder whether waiting could deliver more. Sometimes it does. But while you wait, new properties come to market, motivated buyers can move on and the negotiating dynamics can change.

Our latest article explores the cost of waiting for a better offer, why early buyer feedback matters and how skilled negotiation can help sellers recognise when to push and when the market is providing valuable information.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/selling/the-cost-of-waiting-for-a-better-offer/

Your home doesn’t sell to a median. It sells to a buyer.Property headlines might tell us what Sydney prices are doing ov...
17/09/2026

Your home doesn’t sell to a median. It sells to a buyer.

Property headlines might tell us what Sydney prices are doing overall, but they can’t tell you exactly what’s happening with a family home in Freshwater, an apartment in Dee Why or a tightly held property in Balgowlah Heights.

The Northern Beaches is made up of many smaller markets, with different suburbs, price brackets and property types behaving differently at the same time.

In our latest article, we look beyond the median to explain why individual properties can experience very different markets, and what that means if you’re thinking about buying or selling.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/selling/why-the-northern-beaches-market-cant-be-explained-by-one-median-price/

Negative gearing is changing from 1 July 2027, but the impact may not be the same for every property investor.For those ...
10/09/2026

Negative gearing is changing from 1 July 2027, but the impact may not be the same for every property investor.

For those who already own positively geared residential property, deductions from a newly acquired established investment property may interact differently with eligible income across the wider portfolio.

Our latest article explores how the new rules could apply, what may happen to unused losses and why understanding your entire property portfolio is increasingly important.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/what-the-new-negative-gearing-rules-mean-for-positively-geared-investors/

This article provides general information only and does not constitute financial, taxation or investment advice.

Market Matters | August 2026August marked the transition from winter into spring, with buyers remaining active but incre...
03/09/2026

Market Matters | August 2026

August marked the transition from winter into spring, with buyers remaining active but increasingly discerning around value, presentation and price.

Our August results show that transactions are still happening across the Northern Beaches when buyer and seller expectations align. In today’s more considered market, the early weeks of a campaign matter. Listening to buyer feedback, responding to current conditions and keeping a property genuinely IN the market to sell can make all the difference.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/selling/market-matters-august-2026/

More choice, more opportunity for Northern Beaches buyersToday's more measured property market is creating a different e...
27/08/2026

More choice, more opportunity for Northern Beaches buyers

Today's more measured property market is creating a different environment for buyers, with greater choice and more opportunity to assess value carefully.

But being considered doesn't mean being unprepared. Desirable Northern Beaches homes can still attract strong interest, making it important to have your finances, priorities and due diligence in place when the right property appears.

Our latest article explores how buyers can make the most of today's market, including negotiation opportunities and why those buying and selling should consider their overall changeover cost.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/selling/more-choice-more-time-the-opportunity-for-northern-beaches-buyers/

Why do some homes sell while others sit?With more properties available across the Northern Beaches, buyers have greater ...
20/08/2026

Why do some homes sell while others sit?

With more properties available across the Northern Beaches, buyers have greater choice and are taking longer to compare their options. But homes are still selling.

Success often comes down to getting the fundamentals right from the beginning: informed pricing, thoughtful presentation, compelling marketing and a campaign that responds quickly to buyer feedback.

In our latest article, we explore what helps a home stand out in today’s more considered market and why the right strategy matters more than ever.

➡ Head to our latest blog for more details)
https://www.cunninghamsre.com.au/blog/selling/why-some-homes-sell-while-others-sit/

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470 Sydney Road
Balgowlah, NSW
2093

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