Jeffrey Rufino

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Jeffrey Rufino #1 White Rock Agent. South Side specialist. Results you trust. Call: ✆ (0411) 530 910
Email: ✉ [email protected]
Visit: ☛ https://inspirecairns.com.au/

Jeff’s been a proud Cairns local since 1992 and is one of the few agents who actually lives and works in White Rock—so when he says he knows the South Side, he means it. With over a decade of marketing and community experience, four suburb records, and a reputation for genuine care, Jeff brings a rare blend of local insight, strategy, and heart to every deal. Whether it’s helping a family take their next step, guiding investors through smart decisions, or serving the community through ministry and mentorship, Jeff’s all about results that move people forward.

16/09/2026

First look 🎥 69 Flagstone Terrace, Smithfield

Built 2021. 4 bed. 2 bath. Double garage.
Quiet no-through street. Everything close.

You're seeing it before it goes live on realestate.com.au and Domain.

Details 👉 https://dub.sh/69-Flagstone-Terrace-Smithfield

Jeff Rufino | 0411 530 910

JUST LISTED | 69 Flagstone Terrace, SmithfieldBuilt 2021. 4 bed. 2 bath. Double garage. Quiet no-through street.Full mar...
16/09/2026

JUST LISTED | 69 Flagstone Terrace, Smithfield

Built 2021. 4 bed. 2 bath. Double garage. Quiet no-through street.

Full market breakdown 👇
https://dub.sh/69-Flagstone-Terrace-Smithfield

Reel dropping soon. Open home Saturday 19 September.

Jeff Rufino | 0411 530 910

Apple released the Duo today, so I thought I’d release my own 😅Two White Rock homes, back-to-back open homes this Saturd...
10/09/2026

Apple released the Duo today, so I thought I’d release my own 😅

Two White Rock homes, back-to-back open homes this Saturday.

73 Tiffany Street, 10:00–10:30am
4 Guiness Close, 10:45–11:15am

Come check out the White Rock Duo. 📱🏡

03/09/2026

Big Saturday ahead! 🏡

I’ve got four open homes across Cairns this weekend, kicking off with:

🏡 73 Tiffany Street, White Rock, 10:00am
🏡 4 Guinness Close, White Rock, 10:45am
🏡 25 Canecutter Road, Edmonton, 1:00pm, helping Scott Mitchell
🏡 2A Cassandra Close, Mooroobool, 1:00pm

I’m also really excited to be back in BNI. Over the coming weeks, I’ll be sharing a new video series introducing some of the local business owners and members I’m connecting with.

Plenty happening, plenty of local content coming. Follow the page and stay tuned! 👋

Cairns property market bucks the national downturnWhile Brisbane and other major capitals record consecutive monthly fal...
02/09/2026

Cairns property market bucks the national downturn

While Brisbane and other major capitals record consecutive monthly falls, Cairns is doing the opposite.

New data from realestate.com.au's Home Price Report shows Cairns dwelling prices rose 0.35% in August and 10.13% over the past year. The city-wide median now sits at $673,000. Houses are at $753,000, up 9.63% annually. Units have hit $456,000, up a strong 11.43%.

Brisbane, by contrast, has now fallen for five consecutive months and officially joined the national downturn.

Senior economist Eleanor Creagh attributes Cairns' resilience to constrained housing supply and sustained population and lifestyle demand. Budget-conscious buyers priced out of the southern capitals are increasingly looking at regional entry points like Cairns, which helps explain the strength in the unit market specifically.

Worth noting for anyone reading these figures closely: this is a city-wide number. It doesn't tell us what's happening street by street across the South Side. That's where local knowledge matters, and it's exactly the gap I work to fill for clients here.

One thing to watch. Creagh also flagged that a further RBA rate rise before Christmas could put pressure on affordability in markets like Cairns and Townsville, even with relative buffers in place from tighter supply.

If you're weighing up buying, selling, or just want to know where your property sits against these numbers, I'm always happy to talk it through.

Jeff Rufino
Inspire Real Estate Cairns

Every other four-bedroom house on the market in White Rock with land under it starts at $829,000.This one is offers over...
27/08/2026

Every other four-bedroom house on the market in White Rock with land under it starts at $829,000.

This one is offers over $699,000.

And it's already paying $680 a week.

4 Guiness Close. 4 bed, 2 bath, double garage, 640m².

Full comparables and every White Rock sale since July here 👇
https://southsidecairns.com.au/4-guiness-close-white-rock

$690,000. Sold and unconditional at 10 Arizona Crescent, White Rock — $40,000 above the guide.Seven of the ten four-bedr...
26/08/2026

$690,000. Sold and unconditional at 10 Arizona Crescent, White Rock — $40,000 above the guide.

Seven of the ten four-bedroom houses on the market this month are now spoken for. The entry-level four-bedroom in White Rock has effectively gone.

I'm not sure if it's for you, but if you own here, the numbers behind that shift are worth ten minutes of your time.

https://southsidecairns.com.au/10-arizona-crescent-white-rock-sold

Jeff Rufino — 0411 530 910

13/08/2026

🏡 SOUTH SIDE CAIRNS PROPERTY MARKET UPDATE | AUGUST 2026

The August Cotality figures are in, and the South Side is still one of the strongest performing pockets in Cairns.

House values sit well above where they were a year ago, even with a small month-on-month easing through July.

Here is the snapshot:

• Mount Peter | $909,063 | +24.4%
• Bayview Heights | $788,975 | +12.6%
• Mount Sheridan | $785,684 | +16.5%
• Bentley Park | $779,766 | +13.9%
• Gordonvale | $766,376 | +16.5%
• Edmonton | $753,507 | +15.6%
• White Rock | $685,010 | +17.0%
• Woree | $664,847 | +14.4%

And stock is moving fast.

🔥 White Rock 9 days on market
🔥 Mount Peter 10 days
🔥 Mount Sheridan 10 days
🔥 Edmonton 11 days
🔥 Bentley Park 12.5 days

Mount Sheridan led on volume with 192 house sales over 12 months, ahead of Edmonton on 177 and Bentley Park on 167.

Rents are holding firm too, from $610 a week in Woree to $700 a week in Mount Peter and Bayview Heights.

Here is what those numbers do not tell you.

The median is a suburb average. It is not your home. Two houses on the same street sell tens of thousands apart depending on condition, presentation, land size, renovation level and what else is listed at the time.

Owners who price off a median leave money behind. Owners who price off real, current buyer activity do not.

I am appraising homes across White Rock, Mount Sheridan, Woree, Bayview Heights, Bentley Park, Edmonton, Mount Peter and Gordonvale every week. I know what buyers are paying right now, what they are walking away from, and what small changes lift a price before it hits the market.

If you have been wondering what your home is worth in this market, find out properly.

📩 Message me for a free, no obligation appraisal. No pressure, no pitch, straight numbers on your property.

📍 White Rock | Mount Sheridan | Woree | Bayview Heights | Bentley Park | Edmonton | Mount Peter | Gordonvale

Source: Cotality Suburb Statistics Reports, prepared 14 August 2026. Median value data reported to July 2026. Sales, rents and days on market are rolling 12-month statistics.

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Brinsmead, QLD
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