Jeffrey Rufino

Jeffrey Rufino #1 White Rock Agent. South Side specialist. Results you trust. Call: ✆ (0411) 530 910
Email: ✉ [email protected]
Visit: ☛ https://inspirecairns.com.au/

Jeff’s been a proud Cairns local since 1992 and is one of the few agents who actually lives and works in White Rock—so when he says he knows the South Side, he means it. With over a decade of marketing and community experience, four suburb records, and a reputation for genuine care, Jeff brings a rare blend of local insight, strategy, and heart to every deal. Whether it’s helping a family take the

ir next step, guiding investors through smart decisions, or serving the community through ministry and mentorship, Jeff’s all about results that move people forward.

Every other four-bedroom house on the market in White Rock with land under it starts at $829,000.This one is offers over...
27/08/2026

Every other four-bedroom house on the market in White Rock with land under it starts at $829,000.

This one is offers over $699,000.

And it's already paying $680 a week.

4 Guiness Close. 4 bed, 2 bath, double garage, 640m².

Full comparables and every White Rock sale since July here 👇
https://southsidecairns.com.au/4-guiness-close-white-rock

$690,000. Sold and unconditional at 10 Arizona Crescent, White Rock — $40,000 above the guide.Seven of the ten four-bedr...
26/08/2026

$690,000. Sold and unconditional at 10 Arizona Crescent, White Rock — $40,000 above the guide.

Seven of the ten four-bedroom houses on the market this month are now spoken for. The entry-level four-bedroom in White Rock has effectively gone.

I'm not sure if it's for you, but if you own here, the numbers behind that shift are worth ten minutes of your time.

https://southsidecairns.com.au/10-arizona-crescent-white-rock-sold

Jeff Rufino — 0411 530 910

13/08/2026

🏡 SOUTH SIDE CAIRNS PROPERTY MARKET UPDATE | AUGUST 2026

The August Cotality figures are in, and the South Side is still one of the strongest performing pockets in Cairns.

House values sit well above where they were a year ago, even with a small month-on-month easing through July.

Here is the snapshot:

• Mount Peter | $909,063 | +24.4%
• Bayview Heights | $788,975 | +12.6%
• Mount Sheridan | $785,684 | +16.5%
• Bentley Park | $779,766 | +13.9%
• Gordonvale | $766,376 | +16.5%
• Edmonton | $753,507 | +15.6%
• White Rock | $685,010 | +17.0%
• Woree | $664,847 | +14.4%

And stock is moving fast.

🔥 White Rock 9 days on market
🔥 Mount Peter 10 days
🔥 Mount Sheridan 10 days
🔥 Edmonton 11 days
🔥 Bentley Park 12.5 days

Mount Sheridan led on volume with 192 house sales over 12 months, ahead of Edmonton on 177 and Bentley Park on 167.

Rents are holding firm too, from $610 a week in Woree to $700 a week in Mount Peter and Bayview Heights.

Here is what those numbers do not tell you.

The median is a suburb average. It is not your home. Two houses on the same street sell tens of thousands apart depending on condition, presentation, land size, renovation level and what else is listed at the time.

Owners who price off a median leave money behind. Owners who price off real, current buyer activity do not.

I am appraising homes across White Rock, Mount Sheridan, Woree, Bayview Heights, Bentley Park, Edmonton, Mount Peter and Gordonvale every week. I know what buyers are paying right now, what they are walking away from, and what small changes lift a price before it hits the market.

If you have been wondering what your home is worth in this market, find out properly.

📩 Message me for a free, no obligation appraisal. No pressure, no pitch, straight numbers on your property.

📍 White Rock | Mount Sheridan | Woree | Bayview Heights | Bentley Park | Edmonton | Mount Peter | Gordonvale

Source: Cotality Suburb Statistics Reports, prepared 14 August 2026. Median value data reported to July 2026. Sales, rents and days on market are rolling 12-month statistics.

11/08/2026

?? Why does everyone keep asking about White Rock?
This is why. 👇
73 Tiffany Street just went LIVE — tenanted, income locked in til March 2027, offers over $699K.
Down the road? Same house sold for $766,100.
Do the maths. Then call me. 📲 0411 530 910
🔗 https://southsidecairns.com.au/73-Tiffany-Street-Live

COMING SOON — 73 Tiffany Street, White Rock 🔑Tenant in. Rent agreed. Income from day one.4 bed. 2 bath. 613m² corner blo...
11/08/2026

COMING SOON — 73 Tiffany Street, White Rock 🔑

Tenant in. Rent agreed. Income from day one.

4 bed. 2 bath. 613m² corner block.
Leased at $675/week until March 2027.

Down the road, the same house just sold for $766,100.
This one opens at offers over $699,000. 👀

Do the maths. Then call me.

📲 0411 530 910
🔗 https://southsidecairns.com.au/73-tiffany-white-rock

SOLD. 30 Kidman Street, White Rock. $766,100.Under contract in under three weeks. Two competing written offers. 28,419 c...
23/07/2026

SOLD. 30 Kidman Street, White Rock. $766,100.

Under contract in under three weeks. Two competing written offers. 28,419 campaign exposures.

Only 14 houses are listed in White Rock right now. If you're thinking about selling, the numbers are worth a look.

Full campaign breakdown here: https://southsidecairns.com.au/kidman-sold

Jeff Rufino | Inspire Real Estate Cairns | 0411 530 910
I invest here. I sell here. I get results.

22/07/2026

🚨 JUST LISTED 🚨 10 Arizona Cres, White Rock

Renovated 4-bed. 775m². Solar owned. Rents $675-715/wk. 🔥

Move in day one OR bank a 5.4% yield. 💪

Offers over $650k. These don't last.

🔗 southsidecairns.com.au/10arizona
📞 Jeff, 0411 530 910

NOW LIVE — 10 Arizona Crescent, White Rock Offers over $650,000. Rents for $675 to $715 per week. That's a 5.4% yield on...
22/07/2026

NOW LIVE — 10 Arizona Crescent, White Rock

Offers over $650,000. Rents for $675 to $715 per week. That's a 5.4% yield on a renovated brick four-bedroom on 775m².

Kitchen and bathroom done. 7.92kW solar owned outright. Side access, 6x6 carport, 6x3 shed.

Every buyer who inspects receives our full White Rock market analysis. Every sale since March. Every home on the market now. Where this one lands.

See the numbers: https://southsidecairns.com.au/10arizona

Ten properties under offer in White Rock. Seven established homes available.

Inspections by appointment. Jeff Rufino, 0411 530 910.

I'm launching 10 Arizona Crescent, White Rock this week.Every buyer who walks through gets a full market analysis. Every...
22/07/2026

I'm launching 10 Arizona Crescent, White Rock this week.

Every buyer who walks through gets a full market analysis. Every White Rock sale since March. Every home currently on the market. Where this one lands against all of it.

Most agents won't hand that over. Show a buyer every comparable and you show them the ones that make your listing look expensive.

I show them anyway. Informed buyers make stronger offers, not weaker ones.

Median up 19% in 12 months. Ten properties under offer. Seven established homes available. That's the market you're buying into.

Read the analysis: https://southsidecairns.com.au/10arizona

Buying in White Rock? Use it. Selling? This is what your campaign looks like.

0411 530 910.

I invest here. I sell here. I get results.

Address

SHOP 1/101-115 BRINSMEAD Road
Brinsmead, QLD
4870

Telephone

+61411530910

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