10/09/2026
An inferior home, in an inferior street, sold for $100,000 more than this one. The only difference was staging.
Furniture, styling, a good photographer. That is what the premium bought.
Our clients were back for round two. We bought them a property in Bundaberg a few years ago, it performed, and they pulled the equity out to go again. This time the brief was around a million dollars with strong capital growth, so we started with Brisbane fundamentals and worked down to the right LGA and the right pocket.
We ignored the styled stock entirely and focused on the asset. Large block, oversized rooms, freshly painted, appliances already replaced. Three buyers competing. We secured it, under bank valuation, with building and pest items rectified by the seller.
Never pay for someone else's furniture. It leaves the day you get the keys.
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