URBAN X

URBAN X WE. HATE. AVERAGE. Build and grow your own real estate business.

UrbanX empowers successful agents to work for themselves, build their own brand, earn more commission, keep more of it, and live more!

Local Properties Australia launches with URBAN X, bringing a results-driven approach to marketing and negotiation with g...
17/09/2026

Local Properties Australia launches with URBAN X, bringing a results-driven approach to marketing and negotiation with genuine relationships and personal service, captured in their tagline Property Done Properly™.

For Peter and Liza Conaghan, the decision to build Local Properties Australia came from years of working in the industry, understanding what clients need and developing a clear idea of the kind of agency they wanted to create.

“I reached a point where I had a very clear idea of how I wanted real estate to be done. I wanted the freedom to build an agency around our own values, strong marketing, skilled negotiation, honest communication and genuine personal service. Most importantly, I wanted to create an environment where we could focus on achieving great results while making the process as smooth, hassle-free and stress-free as possible for our clients. That vision became Local Properties Australia.”

Rather than taking on every element of running an agency themselves, Peter and Liza wanted support behind the scenes so they can put more of their energy into their clients, their properties and growing the business.

That was what attracted them to URBAN X.

“We wanted to build our own brand and business while having the right support structure behind us. What appealed to us about URBAN X was the opportunity to maintain our own identity, direction and client experience while having support behind the scenes that allows us to concentrate on what we do best, listing property, selling property and looking after our clients.”

Welcome to URBAN X, Local Properties Australia!

John Birrell has partnered with URBAN X to officially launch Birrell & Co. Property.After years of working within establ...
08/09/2026

John Birrell has partnered with URBAN X to officially launch Birrell & Co. Property.

After years of working within established agencies, John decided it was time to build something of his own. He wanted greater control over the way he operated, from the creative direction and processes through to the pace of decision-making, while maintaining the hands-on service his clients had come to expect.

Finding the right model was important. John wanted to build Birrell & Co. Property under his own brand, but without having to take on every part of running an agency himself.

That was what attracted him to URBAN X. The model gave him independence and the freedom to build his own brand, backed by the technology, systems, expertise and support of an established platform.

For John, that means he can stay focused on what he does best - being in front of clients, personally handling negotiations and delivering the level of service he wants Birrell & Co. Property to be known for.

Welcome to URBAN X, Birrell & Co. Property!

Founded by director Robbie Doyle, Viking Commercial has launched with URBAN X, with its name inspired by Robbie's Irish ...
02/09/2026

Founded by director Robbie Doyle, Viking Commercial has launched with URBAN X, with its name inspired by Robbie's Irish heritage.

Robbie began his real estate career in 2006 and has since built extensive experience across commercial and industrial sales, leasing and business sales. With clients encouraging him to establish an agency of his own, the idea eventually became too good to ignore.

“I have a passion for exploring business opportunities, so it was natural for me to explore opening my own agency as I have a gift for establishing a lot of friendly relationships with my clients, a lot of my clients have encouraged me to start my own agency, so I did.”

Robbie spent more than eight months researching the best way to launch his own agency before choosing URBAN X.

“URBAN X is awesome! It’s the best organisation in the real estate industry that encourages focused Licensees to establish their own agency and enjoy their working life!”

Welcome to URBAN X, Viking Commercial!

A standout year for the URBAN X network.  🚀  Congratulations to our XCON Awards 2026 Top Performing Agencies — led by   ...
14/08/2026

A standout year for the URBAN X network. 🚀

Congratulations to our XCON Awards 2026 Top Performing Agencies — led by followed by , and .

To every agency recognised in this year’s Top 10, this is recognition of your exceptional achievement one shaped by ambition, dedication and a commitment to being a high performer. 🏆

Congratulations to the leaders of our network.

83 Property has officially launched, partnering with URBAN X for the back-end support, allowing Founder Tammy Nieling to...
05/08/2026

83 Property has officially launched, partnering with URBAN X for the back-end support, allowing Founder Tammy Nieling to spend less time on admin, and more time on delivering exceptional service to her clients and community.

Launching 83 Property was Tammy's "sink or swim" moment, following an unexpected change in circumstances with the previous agency she was working for. Faced with a decision to either start over or back herself, she chose to build a business of her own.

"If you are the right type of person, any hurdles or concerns on the journey can be overcome.”

Tammy partnered with URBAN X for the operational support needed to grow 83 Property.

"Backend support, to help with growth and to be able to better service our local community and core areas," she says of the decision. The partnership has given Tammy exactly the support she was looking for.

Welcome to URBAN X, 83 Property!

Helena Wait has launched Helena Wait Properties in Townsville, choosing URBAN X as the operational partner behind her ne...
04/08/2026

Helena Wait has launched Helena Wait Properties in Townsville, choosing URBAN X as the operational partner behind her new business.

For Helena, building her own agency was the opportunity to create the kind of real estate experience she'd always believed in.

"I wanted the freedom to spend more time with my clients, tailor every campaign to their individual goals and provide the level of communication and service they truly deserve."

Starting your own business isn't easy, but Helena faced the fear head-on. "I had the fear of stepping away from the security of an established brand and building something from the ground up," Helena mentions. Looking back now, that fear has given way to excitement and confidence.

Partnering with URBAN X meant Helena could operate her business knowing she was fully supported.

"It gave me the freedom to build my own brand and run my business my way, while still having the support, systems and compliance of an established network behind me,” Helena explains.

Welcome to URBAN X, Helena Wait Properties!

Terry Burgoyne has officially partnered with URBAN X to launch Terry Burgoyne Real Estate, a business shaped by four dec...
21/07/2026

Terry Burgoyne has officially partnered with URBAN X to launch Terry Burgoyne Real Estate, a business shaped by four decades in the industry, a passion for genuine customer service, and the freedom to finally run it his way.

After 43 years with one of Melbourne's most successful franchise groups, Terry made the decision to build something entirely his own.

“In today’s business world you can’t stand still, you have to keep innovating and moving forward,” Terry says.

By partnering with URBAN X, Terry now has the systems, technology and support behind the scenes, allowing him to focus on what he does best - listing and selling.

"I was looking for a world class back-end management system that could take care of the business needs whilst I focused on my dollar productive activities," he says.

Welcome to URBAN X, Terry Burgoyne Real Estate!

Led by Laura Strong, Strong Property Partners have officially launched, partnering with URBAN X to deliver a boutique ag...
18/06/2026

Led by Laura Strong, Strong Property Partners have officially launched, partnering with URBAN X to deliver a boutique agency focused on personalised service, trusted advice, and a genuine commitment to guiding clients through life’s biggest property decisions.

Strong Property Partners has been built on Laura’s values - grace and integrity sit at the centre of the brand, supported by an approachable service style that prioritises trust, authenticity, and clear guidance throughout the process.

“What I love most about being a real estate agent is the people,” Laura says. “Every home has a story, and every client is at a unique stage of their life journey. I feel privileged to play a part in those important moments.”

Although Laura had not originally planned to own an agency, a change in circumstances created the opportunity to reconsider what the next stage of her career could look like – a phase that she controls, anchored by her values.

Laura chose to partner with URBAN X for the guidance, operational support, and tools needed to establish strong foundations and support the agency’s future growth. This includes access to Autopilot, helping reduce the administrative load and allowing Laura to dedicate more time to clients, strategy, and building the business.

Welcome to URBAN X, Strong Property Partners!

Introducing Gould Estate Agents, founded by Adam Gould and partnering with URBAN X to streamline operations and increase...
11/06/2026

Introducing Gould Estate Agents, founded by Adam Gould and partnering with URBAN X to streamline operations and increase dollar productivity.

For Adam, real estate was always meant to support the life he wanted - not consume it.

“I wanted a lifestyle where I could own the business,” Adam says. “I didn’t want to miss any of my kids’ sports days, swimming carnivals, or schooling events.”

He’s clear about what the role demands, too - consistency, discipline, and staying competitive.

“The most challenging part of being a real estate agent is that it’s performance-based,” he says. “But that’s also what makes it exciting. You’re in control of your own results.”

And to maximise his results, Adam knows he has to maximise the time he spends with vendors and buyers. Streamlining his operations with URBAN X is also about protecting the standard of service that he has built the business on. Reducing backend admin increases Adam's time for clients, relationships, and the work that drives results.

Welcome to URBAN X, Gould Estate Agents!

Gore Realty, led by Damon Gore and Connie Gore, has partnered with URBAN X to launch a boutique agency designed around b...
20/05/2026

Gore Realty, led by Damon Gore and Connie Gore, has partnered with URBAN X to launch a boutique agency designed around better communication, better preparation, and better outcomes for clients - without the pressure of chasing volume.

The Gore Realty team, completed with Sales Consultant Tamar Scott-Holland, guides clients through the full sales journey with a people-first, community-led approach - an approach that is grounded in a simple belief: real estate is ultimately about people.

“We’ve built a team who share the same values,” Damon says, “Myself, Connie and Tamar all believe that it’s our duty to not only get a great outcome for our clients but one with the least amount of stress.”

Damon's decision to partner with URBAN X came down to fit. They wanted a partner who could help remove admin weight, keep them at the front edge of marketing and tools (including AI), and give them more time where it matters most: with clients and buyers.

Welcome to URBAN X, Gore Realty!

Address

Level 11 470 Street Pauls Ter, Fortitude Valley
Brisbane, QLD
4006

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300513888

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