21/05/2026
Technology is fast becoming an important part of the marketing of a property to help get the sellers the best outcome, and to proceed de buyers the most user friendly buying experience.
From July 1, REA, the most viewed website for buyers, will be able view property walk throughs to help get a better feel of the floor plan of the properties that they are interested in.
Stay tuned for more technology that will affect the way properties are marketed.
Listings with video get 43% more inspection requests – and they're about to get a lot more visible.
From 1 July, realestate.com.au is adding property walkthrough reels and lifestyle listing videos to the video hub on its app home screen.
Think vertical, swipeable, smartphone-friendly content – right where buyers are already scrolling.
AI-driven personalisation will surface relevant videos to members, giving Premiere+, Luxe and Project Profile listings an always-on brand exposure channel.
REA Group's Gerard Connell says serious buyers spend more time watching property videos on realestate.com.au than on other platforms – and nearly 60% of buyers say video helps them build trust with the agent and property.
The good news for time-poor agents: a walkthrough filmed on a smartphone with minimal editing is all it takes. A new self-service workflow in Ignite makes uploading straightforward.
REA is also offering training and production support throughout FY27 for those wanting to sharpen their video skills.
realestate.com.au Agents
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