Matthew Lemon Cunninghams

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Australia
Collaroy, NSW
Matthew Lemon Cunninghams

Licensed Real Estate Agent at Cunninghams.

28/05/2026

Why does your property’s digital first impression matter so much?

Because today’s buyers are making emotional decisions online long before they attend an inspection.

From the headline that stops the scroll to the photography, styling and lifestyle messaging that creates connection, every detail plays a role in shaping buyer interest from day one.

Our latest article explores how strategic marketing can influence engagement, urgency and ultimately the success of a sales campaign.

➡ Head to our latest blog for more details.
https://www.cunninghamsre.com.au/blog/advice-resources/inside-the-buyer-mind-series-what-buyers-search-for-first-online/

21/05/2026

Not the most exciting property topic we’ve ever written about… but definitely an important one.

From July 2026, new laws will mean buyers and sellers are likely to be asked for more ID and financial documentation throughout the property process. While it may feel like extra paperwork, these changes are designed to improve transparency and protect the industry from financial crime.

Our latest article breaks down what’s changing, why it matters and what Northern Beaches buyers and sellers should expect moving forward.

➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/why-real-estate-agents-are-asking-for-more-id-from-july-2026/

07/05/2026

The headlines might suggest one story, but on the Northern Beaches, the reality is far more nuanced.

April showed a market that is evolving, not declining. Buyer behaviour is shifting, competition still matters, and the right strategy is making all the difference to results.

If you are thinking about buying or selling, understanding what is really happening beneath the surface is key.

Head to our blog for our detailed April market wrap.
https://www.cunninghamsre.com.au/blog/selling/market-matters-april-2026/

30/04/2026

Before a buyer ever opens your front door, they've already formed an opinion. And it all starts with the words. ✨

We've just published a new article exploring why the copy written for your property is the beginning of every buyer's love story with it. From the first scroll to the final handshake, the right words make all the difference.

Because your home deserves more than a list of features. It deserves a story that makes the right buyer fall in love before they've even knocked on the door.
➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/the-first-words-matter-most/

23/04/2026

What's the real story behind your property's price?

When buyers say, "it's too expensive," they're not always talking about the number. More often, they're telling you the story hasn't landed yet.

The right marketing, the right photography and the right agent can completely change how a property is perceived. And on the Northern Beaches, where lifestyle is everything, that story is your greatest asset.

At Cunninghams, we don't just list homes. We tell their story. If you're thinking about selling and want to know what your home's story could look like, we'd love to chat.
➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/advice-resources/what-your-propertys-price-is-really-saying/

16/04/2026

What really happens behind the scenes when an offer is on the table?

Negotiation is where strategy, timing and experience come together, and where the final result is often decided.

In the final article of our Strategic Seller Series, we share insights from the sales floor, including how buyer behaviour, competition and market conditions all play a role in achieving a strong outcome.

In a more considered market, having the right team around you matters more than ever.
➡ Head to our latest blog for more details
https://www.cunninghamsre.com.au/blog/insights/negotiation-secrets-from-the-sales-floor/

09/04/2026

The Northern Beaches market has entered 2026 with strong foundations and a more considered pace.

While decisions may be taking a little longer, serious buyers are still active and well-positioned properties are achieving excellent results. It’s a market that continues to reward strategy, alignment and experience.

Read our full Quarter 1 Market Wrap to understand what this means for your next move.

➡ Head to our latest blog for more details.
https://www.cunninghamsre.com.au/blog/insights/market-matters-quarter-1-2026/

02/04/2026

How much should you spend preparing your home for sale?

It is one of the most common questions we hear, and the answer is not always more. It is about spending wisely.

In article five of our Strategic Seller Series, we explore where styling and presentation can truly add value, and where to hold back to avoid overcapitalising. Including expert insight from our Property Enhancement Specialist, Angie Barbour.

Because the right preparation can make a meaningful difference to your result.

Head to our latest blog for more details

https://www.cunninghamsre.com.au/blog/advice-resources/styling-spend-vs-return-on-investment/

26/03/2026

Interest rates are back in the spotlight, but what does it actually mean for our local market?

We’re breaking down what’s changed, what’s driving it, and how buyers and sellers are responding right now on the Northern Beaches.

The key takeaway? The market isn’t stopping, it’s adjusting.

Head to our latest blog for the full update

https://www.cunninghamsre.com.au/blog/insights/interest-rates-inflation-and-what-it-means-for-northern-beaches-property/

19/03/2026

The first two weeks of a property campaign can set the tone for everything that follows.

When a home first launches to market, buyer attention is at its highest. This is when the most active buyers are watching closely, attending open homes and making comparisons.

In article four of our Strategic Seller Series, we explore why early momentum matters and how strong preparation before launch can help create buyer competition and a stronger result.

If you are thinking about selling, this is a must read.

➡ Head to our latest blog for more details here: https://www.cunninghamsre.com.au/blog/advice-resources/the-first-two-weeks-on-market-and-why-they-are-everything/

13/03/2026

Price is more than just a number. It is one of the most powerful strategic decisions in a property campaign.

In article three of our Strategic Seller Series, we explore the psychology behind pricing and why the right strategy can attract more buyers, create competition and ultimately deliver a stronger result.

Understanding how buyers search, compare and decide can make a significant difference when it comes time to sell.

Read the latest article to learn more: https://www.cunninghamsre.com.au/blog/advice-resources/pricing-psychology-and-why-it-matters/

Address

Collaroy, NSW
2097

Telephone

+61414830140

Website

http://www.cunninghamsre.com.au/agents/1stf0140/Matthew-Lemon

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