JMSN

Life lived in detail. Residential, commercial and hospitality development.

12/06/2026

Tom Fritsch leads , a landscape practice working across both design and delivery, carrying ideas through from concept to what’s ultimately built.

His relationship with JMSN began at ns227 and continues at rs301, built on a shared approach to restraint, clarity and long-term thinking.

At rs301, his involvement extends beyond planting. He played a key role in the development of the Juliette balconies, where landscape is brought directly into the façade, shaping how the building meets the street and how it’s experienced from within. His contribution was also integral to the project’s progression through the Great Design Fast Track, where landscape forms a central part of the design thinking.

The approach is deliberate. Layered, green on green planting that softens the architecture and allows the building to settle into Fitzroy North’s established garden character over time.

04/06/2026

Rathdowne Street holds a presence that extends well beyond its strip. A long run of grocers, bakeries, wine bars and cafés, each one contributing to a street that’s been built up over time rather than planned all at once.

There’s a familiarity to it. Places that have been there for years, others that have taken their place, but the character holds. It’s a street people seek out, not just pass through.

Florian sits within this stretch. Open to the footpath, tables catching the light, a menu that leans produce-driven with a focus on seafood and seasonal plates. Food that’s handled simply and served without fuss.

27/05/2026

A constant on St Georges Road, Piedimonte’s sits firmly within Fitzroy North. A deli, grocer and continental holdover in one, with long counters, full shelves, and smallgoods behind glass.

Inside, little has changed over decades. You step in and it’s immediate. The layout, materials and pace carry a sense of another time. Familiar, without needing to shift.

More than a place to shop. A local institution that anchors the everyday.

rs301 sits nearby on the corner of Rae and Alfred, an easy part of the local circuit.

15/05/2026

Fitzroy Bowls Club sits just off the main run, a local spot that comes into its own as the afternoon rolls in. A mix of social games, cold beers and long stretches of green, where time slows without needing to announce it.

Groups gather along the edge of the green, some playing, others watching, conversations drifting between ends. It’s equal parts sport and social, with a casual, come-and-go energy that feels distinctly Fitzroy.

A short walk from rs301 on Rae and Alfred, part of the neighbourhood you return to often.

07/05/2026

A tonal palette, resolved with intent.

Chalky ivory surfaces set the base, with oak and walnut bringing warmth into the plan. Muted green sits within the joinery, adding depth without disrupting the overall read.

Honed stone defines kitchens and bathrooms. Oil-rubbed bronze introduces contrast. A darker note against softer ground. Curved openings ease transitions. Joinery is embedded, shaping how each space is used.

At rs301, these elements create interiors that are structured in plan yet rich in character, spaces that reveal more the longer you live with them.

INTERIORS

27/04/2026

At the top of ns227, one residence remains.

A quieter expression of the penthouse sits inside.

A 321m² residence organised on a clear rectangular plan, with a central lightwell drawing daylight deep into the space. Full-height glazing to the east and west allows for cross ventilation and a consistent shift in light across the day.

Materials are warm and tactile. Sheer curtains filter the light, softening the edges of the room, while stone, timber and muted finishes sit quietly alongside one another. The bathroom reads as an extension of the living space. Open, calm, and resolved in tone.

ns227 is now ninety percent sold, with only the penthouse remaining.

17/04/2026

At the centre of Fitzroy North’s daily pattern, Edinburgh Gardens opens out under a broad canopy of trees. The rotunda, copper dome, rendered columns and a staircase built for no particular hurry has stood here since 1900, watching the neighbourhood evolve around it while remaining much the same. Weekend cricket on the oval, morning coffee on the grass, the kind of afternoon that stretches longer than it should.

It is the sort of open space that gives an inner-city address room to breathe.

rs301 sits a short walk away on the corner of Rae and Alfred, close enough that the gardens become part of the everyday circuit.

09/04/2026

JMSN introduces a new moment in Fitzroy North.

rs301 meets the corner of Rae and Alfred Streets in Fitzroy North, set within the tightly held back streets of the neighbourhood. Inside, twenty-six residences. Two and three-bedroom apartments, with a four-bedroom penthouse at the uppermost level.

A location defined by duality. Stillness when you want it, with the pulse of the inner north only moments away.

A project of significance. A legacy building that expands the ambition without losing clarity.

Registrations are now open: https://rs301.jmsn.com.au/

ARCHITECTURE
INTERIORS
LANDSCAPING Vividgreen Landscapes

02/04/2026

Cordelia opens onto Rathdowne Street with a simple, assured presence. A narrow doorway and restrained façade sit comfortably within the streetscape, warm light spilling onto the footpath while the dining room rests just beyond the threshold. Tables, timber chairs and a single pendant set the tone. A room shaped for conversation and long evenings rather than spectacle.

Inside, the menu shifts with the day’s catch. Seafood leads, supported by produce that reads close to its source and the season. The result is relaxed but precise. A neighbourhood restaurant that settles easily into Carlton’s dining culture.

26/03/2026

Standing Room sits on the corner with a kind of quiet certainty, its old masonry and tall windows reading against Fitzroy’s Victorian grain while the café works at street level below. The shopfront keeps the footpath active, morning light moving through the glazing as coffee passes across the counter and the day begins to assemble itself.

Beans roasted in Melbourne and sourced through a transparent supply chain anchor the routine. An everyday stop that settles naturally into the cadence of the street.

Address

5b/21 Northumberland Street
Collingwood, NSW
3066

Website

http://www.jmsn.com.au/

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