01/09/2026
Real estate is a people business. It’s a relationship business. And you cannot automate a relationship.
In a recent conversation with
Real Estate Today - Australia and Real Estate Today - New Zealand & Get Connects founder, Stephanie Molenaar she shared the example of her two in-laws.
Both are in their seventies and both are selling homes right now, one at the very top end of the market and the other a fairly standard property.
Steph’s point was simple: neither woman would give the time of day to someone who wasn’t willing to give their time to them.
It doesn’t necessarily have to be the agent who calls. It could be someone from the agent’s team. What matters is that a real person has invested the time to pick up the phone, listen and have a genuine conversation.
As Steph put it, if either of them received a call from a robot, the door wouldn’t slam shut.
It would close silently.
The agent wouldn’t hear it. They might never know why, and they would probably never get the opportunity again.
That’s what people are missing, especially now.
We’re all incredibly busy. Sometimes we’re so busy that we don’t even make time to call the people who may eventually give us their business.
We naturally focus on those ready to buy, sell, connect, convert or transact today. That’s understandable. But we still have to nurture. We still have to prospect. We still have to grow. We still have to build tomorrow’s pipeline.
You cannot outsource the relationship, but you can get the right people to help begin and maintain genuine human conversations.
I’ve personally worked with Steph and the team at GetConnects, and I highly recommend them.
Spring is here, and we’re heading into the final stretch of the year.
If you know you’re not going to make the calls, be honest with yourself. There’s nothing wrong with that.
But don’t leave the calls unmade.
Get Steph and her team to make them for you, because the opportunity you # lose may not slam the door.
It may simply close it quietly.
