Gott Realty : Brisbane North.

09/06/2026

I AM NOT YOUR AVERAGE AGENT.

09/06/2026

I AM NOT YOUR AVERAGE AGENT.

PRICE is always going to be the focus point when selling a home.
• Naturally seller’s always wanting to get the highest price.

• Buyers on the other hand want to pay the lowest price they can.


• My job as a real estate agent is to get our sellers the highest price.

• It’s that simple.

There are two different approaches to pricing a home.
“AVERAGE” real estate agents just use this easy method.
They base their price on a few recent past sales in the area and then take a stab in the dark as to where the price might sit.
This approach could go horribly wrong very quickly, especially if the homes selected were sold underpriced it creates a knock effect to your home.

I AM NOT YOUR AVERAGE AGENT WITH PRICING.
My pricing experience started back in the boom-and-bust days of the 1980’s with 18% interest rates along with high inflation.
Since then, I’ve worked through the recession we had to have of the 1990s, the constant and ongoing technology changes that take place nearly every day, and more recently what I call the COVID boom.
What I have learnt over the years there is need to do constant and ongoing research and analyse of the market to be able to accurately price a property.

This is how I go about pricing a home.
Firstly

HIDDEN VALUE IS THE MOST MISS UNDERSTOOD VALUE IN ANY HOME.
Every home has some hidden value.
It’s just a matter of finding it and working out what its real value is.
Doing this is well worth the effort

Secondly, I look at buyer demand, which varies from suburb to suburb. Adjoining areas can have totally opposite levels of buyer demand.
In the example of the sale property we used, the buyer demand was extremely high.

Next. Understanding buyer demographics is essential to attracting the right buyer.
Again, because we did this well, we received two extremely high offers for the home we sold.

VIDEO IS THE MODERN WAY TO MARKET HOMES.
It creates an immersive sense to the home, helping them imagine what it is like living in it,
We find that buyers who watch the video many times usually place the highest offers.

• LET’S FACE IT
• Every counts towards your next move.

For years we have been getting the results that our sellers want. The highest price.

Here’s what Gary and Janelle one of our sellers had to say with the sale of their home.
⭐⭐⭐⭐⭐
Steve and Susan were so professional right from the start, discussing our options, making videos and marketing our property to maximise our sale price. Outstanding knowledge of the housing market and went above our expectations. Communication was excellent.

MY PRICING METHOD WORKS.
THE QUESTION NOW IS, DO YOU WANT TO SELL YOUR HOME FOR THE HIGHEST PRICE?

FOR AN APPRAISAL
CALL ME ON 0419 777 577

11/05/2026

We just sold this home. Had we use recent past sale as a guide to pricing the home we would have underpriced the home by around 100k.

23/03/2026

Position & Perfect Presentation
6 Sirocco Street Griffin
3 bedrooms with built-ins or walk-ins | 2 Bathrooms | Family Room Lounge or TV/ Parents retreat| Outdoor Entertaining | Pool | 2 Lock up garages. Offers around $1,399,000

27/02/2026

IT IS A BIG DEAL
It’s an emotional rollercoaster ride that almost all sellers take when they are selling their home.
Even if you have done it before it is never easypeasy.
I would like to tell you about a sale I did about 30 years ago.
I sold this couple their retirement home on Bribie.
They were so excited to be able to do what they wanted to do and have some time to themselves and enjoy life.
Well, this bliss lasted two years.
He became very ill and had to move back to Brisbane for ongoing medical treatment.
THE SALE THAT CHANGED MY REAL ESTATE CAREER FOREVER.
They asked me to sell their home for them, which I did.
Now here is the kicker…
At the time the country was in the middle of the
“RECESSION WE HAD TO HAVE.”
As hard as I tried to get back what they paid for the home, we fell short by $30,000 in 1990 money or about $250,000 in today’s money.
The pain on their faces was unforgettable; I can even see it now as I am talking to you.

That sale changed my real estate career forever.

I decided from that moment onwards I had to do better.
I never wanted to see that pain on the face of any of my sellers again.
So, I decided to develop a system and procedure that would be failsafe in delivering the highest sale price.
It’s called,

OUR 4 STEPS PROCESS…
HIDDEN VALUE - Helping the seller to upscale their home to increase the sale price.
CONSTANT RESEARCH AND ANALYSIS - To obtain accurate information on local market activity and pricing a property that attracts quality buyers.
TELL MORE AND SELL FOR MORE - Attracting more buyers to the home from across Brisbane’s Northside increases buyer demand.
TOTAL TRANSPARENCY - The most important step in the process. Sellers and buyers want to be given a fair go and treated with respect. With us, everything is on the table, there is NO SMOKE AND MIRRORS, all offers are placed on a platform for the sellers to consider, and the buyers are given opportunities to increase their offers if they choose.

Our 4 STEPS WORK for sellers to achieve higher sale prices.

Call Steve on 0419 777 577 to find out how you will benefit.

23/01/2026

Find the hidden value in your home and increase your sale price.

16/01/2026

DATA AND GRAPHS ARE YOUR BEST FRIENDS WHEN SELLING.

We are avid accurate data collectors.

Virtually from my first day in real estate, when we received a unit project to sell, that's when my journey began in data collection, and I learnt how data can be used to maximise the sale price of a property.

The property referenced in this video was located in Eatons Hill.

Another agent texted our sellers (it was listed with us at the time!) with sale prices of similar properties that had sold nearby.
These were $1,375,000 and $1,295,000, and the text inferred that our sellers' displayed price of their property was way too high when compared to these prices.

The data that this agent used, although only a few months old, was obviously out of date.

This highlights how it is SO critical if you are going to use data, that what you use is accurate and up-to-date.

We sold the property the next day for $1,500,000, with incredibly high buyer interest.

17/12/2025

How accurate and the latest data can increase your sale price.

23/11/2025

WHAT IS HIDDEN VALUE?

Every home has it.

Finding it is sometimes not easy.

Here are a couple of examples of hidden value that we found in homes...

Selling a home on Brisbane's Southside, we found the hidden value as being that is was one of only a few homes in the area that didn't flood. We highlighted this feature, by attaching a flood plan on the ad, resulting in positive feedback for it from buyers.
21 offers were placed at the Open Home, and the sale price went $128,000 above the displayed asking price.

Another example of hidden value was the upgrading of a boundary fence line. The ensuing earthworks on completion of the fence, created extra parking space for a caravan or more vehicles. We estimate this additional parking added around $50,000 to the home's value.

Hidden value stays hidden if not noticed.
Seeking it out will always increase your sale price by attracting more quality buyers to the home.

How much hidden value do you have in your home?
Finding out is easy.

Give Steve Gott a call on 0419 777 577 for a chat with no strings and no hassle.

Send a message to learn more