16/09/2026
Lyons Place has been named a finalist in the Marketing category of the 2026 UDIA Victoria Awards for Excellence UDIA Victoria
When Lyons Place launched in 2022, apartment living was still relatively new to Ballarat. The A Place to Call Home campaign set out to tell the story of what it might feel like to live at Lyons Place and call Ballarat Central home.
The campaign celebrated the neighbourhood through local stories, photography and illustration in a Lifestyle Directory sharing the cafés, restaurants, retailers and people that make this part of Ballarat special.
Created with Sofie Neilsen • Brand Designer whose brand and design work shaped the identity of A Place to Call Home, the campaign was brought to life through Liv Lorkin illustrations and 📸 by Ed Sloane Photography alongside local businesses and people who shared their stories.
Local agent Rebeca Stepnall from Jellis Craig Ballarat played a key role, bringing a knowledge of the Ballarat market and working closely with purchasers as Lyons Place introduced a different style of living to the city.
Four years on, with Lyons Place more than 90% sold and occupied, it’s lovely to see A Place to Call Home recognised in this way.
Some of favourite moments from the campaign shared here. Winners will be announced in November. 🤞