Will Ainsworth - Gartland

Will Ainsworth - Gartland 📞 0438 299 001
📍Geelong, Victoria
• Father, Real Estate Agent & fitness fanatic

Who 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 determines the market?Is it the neighbour? The owner? The agent? The buyer's uncle? The media? The person w...
24/09/2026

Who 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 determines the market?

Is it the neighbour? The owner? The agent? The buyer's uncle? The media? The person with five investment properties? The person who has sold four homes in their life? The valuer? The person who follows the market closely and knows what every house in the street sold for?

No.

The market is determined by one person. A buyer who is ready to sign a contract on your property, today, at a number, and who has the money or the finance to settle it.

That number is the market. Whether the owner accepts it or not.

The owner's decision is real and it's theirs to make. Say no, and the home stays yours. But saying no doesn't change what the market was. It just means you chose not to sell into it.

The buyer who just missed out doesn't set the market either. Neither does anyone else who was interested. Interest isn't a signature. The underbidder tells you where the competition was. The winning buyer tells you where the market is.

The agent's job is to facilitate the market. Find the buyer, negotiate the best price and terms that the competition allows.

Everybody else is an opinion. Some of them are very educated opinions, and worth listening to. But an opinion, however good, doesn't determine what a property is worth. A signed contract does.

Who 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 determines the market?Is it the neighbour? The owner? The agent? The buyer’s uncle? The media? The person w...
24/09/2026

Who 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 determines the market?

Is it the neighbour? The owner? The agent? The buyer’s uncle? The media? The person with five investment properties? The person who has sold four homes in their life? The valuer? The person who follows the market closely and knows what every house in the street sold for?

No.

The market is determined by one person. A buyer who is ready to sign a contract on your property, today, at a number, and who has the money or the finance to settle it.

That number is the market. Whether the owner accepts it or not.

The owner’s decision is real and it’s theirs to make. Say no, and the home stays yours. But saying no doesn’t change what the market was. It just means you chose not to sell into it.

The buyer who just missed out doesn’t set the market either. Neither does anyone else who was interested. Interest isn’t a signature. The underbidder tells you where the competition was. The winning buyer tells you where the market is.

The agent’s job is to facilitate the market. Find the buyer, negotiate the best price and terms that the competition allows.

Everybody else is an opinion. Some of them are very educated opinions, and worth listening to. But an opinion, however good, doesn’t determine what a property is worth. A signed contract does.

Most reviews come from sellers. This one comes from the buyers. Thank you, Kerrie and Bill, it was a pleasure helping yo...
16/09/2026

Most reviews come from sellers. This one comes from the buyers. Thank you, Kerrie and Bill, it was a pleasure helping you secure your new home in Highton.

“Will was the consummate professional. He provided expert advice on the market and the property we ultimately purchased. His communication was timely, effective and efficient. Will demonstrated patience organising multiple inspections of the property and detailed information relevant to the home.

Most importantly, Will treated us with kindness and respect which made us feel confident with the purchase of our new home.

It is with pleasure and confidence that we recommend Will.”

SOLD, 5 Collins Street, Geelong West.This one took patience. The property had been on the market for around six months w...
10/09/2026

SOLD, 5 Collins Street, Geelong West.

This one took patience. The property had been on the market for around six months with another agency before our vendors asked us to take over, and it took us close to five more to find the right buyer.

Long campaigns test an agent and vendors. The easy thing is to go quiet when the phone slows down. We did the opposite, same standards every week, honest feedback after every open, and updates our vendors could actually make decisions with.

The words on this tile are our vendor’s, not ours.

Thank you for trusting us with it, and congratulations to our buyer on a wonderful new home.

It doesn’t usually take us this long to sell a property.But 121 Kilgour Street was different. On the market for close to...
09/09/2026

It doesn’t usually take us this long to sell a property.

But 121 Kilgour Street was different. On the market for close to nine months, with 116 buyers through the door. When a property is this unique and special, sometimes it just takes longer to find the right buyer. Patience paid off.

This 1860s home, originally a bakery, carries so much history. Now it has a new story to tell.

121 Kilgour Street, Geelong. SOLD!

Erin and Alex shared something with me during their search that I hear far too often. Buying a home had become a frustra...
10/08/2026

Erin and Alex shared something with me during their search that I hear far too often. Buying a home had become a frustrating experience. Calls not returned, questions half answered, feeling like an inconvenience rather than a customer.

Here’s the thing. My job is to get the best result for my vendor, and treating buyers well is exactly how that happens. Buyers who are kept informed turn up, engage and act with confidence. And the buyer you look after today is often the vendor who calls you in five years.

So when Erin wrote that I was always contactable, kept them informed every step of the way and genuinely looked out for everyone’s best interests, that meant a great deal. That is the standard, not the exception.

Congratulations Erin and Alex, and thank you for the kind words. Enjoy your new home.

Open, honest and upfront. That is the standard we hold ourselves to on every sale, because vendors make their best decis...
07/08/2026

Open, honest and upfront. That is the standard we hold ourselves to on every sale, because vendors make their best decisions when they have every fact in front of them, not just the comfortable ones.

Thank you Michael and Ann-Marie for these generous words following the sale of your Manifold Heights home. It was a privilege to guide you through it.

There is a lot that goes on behind the scenes of a sale that a vendor never sees. The callbacks, the follow ups, the con...
04/08/2026

There is a lot that goes on behind the scenes of a sale that a vendor never sees. The callbacks, the follow ups, the conversations that move a buyer from interested to committed. So when a vendor tells us they felt informed every step of the way, that means a great deal.

Thank you Colleen and Tom for trusting us with the sale of your Drumcondra property. It was a pleasure from start to finish.

**The auction post you never see.**Scroll your feed on a Saturday and every auction sold. Champagne, sold stickers, happ...
01/08/2026

**The auction post you never see.**

Scroll your feed on a Saturday and every auction sold. Champagne, sold stickers, happy vendors.

Today, ours didn’t.

We took 6 Loch Street to auction this morning and passed it in. As an office our clearance rate sits above ninety%, but that number only means something if we’re honest about the days that make up the other ten%.

Here’s what actually happened. We went in knowing it would be a tough morning, and we ran the auction anyway. And something happened that proves why. Two buyers who had never seen the property turned up on the day, walked through it, and are now working to put themselves in a position to make an offer. No auction, no crowd, no deadline, and those buyers may never have appeared.

And here’s the part of the job people don’t see. As the auctioneer and listing agent, no one standing in that crowd could tell you whether we had one buyer or ten. Every property gets my absolute all. Full energy, full enthusiasm, every single time. That’s what the vendor deserves, and that’s what keeps buyers leaning in.

Auctions aren’t just about selling under the hammer. They’re a deadline, a flushing out process, and sometimes the real result comes in the days after.

6 Loch Street is still available, and the conversation with those buyers has already started. Watch this space……

12/07/2026

A magical evening at Eclipse in Bloom

Address

71 Little Malop Street
Geelong, VIC
3220

Website

Alerts

Be the first to know and let us send you an email when Will Ainsworth - Gartland posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share

Category