15/09/2025
For decades, vendor paid advertising in Australia was dominated by print, but today those budgets are shifting towards digital. Over the past year, Australians spent billions on property marketing, now investing in professional photography, cinematic videos, floor plans, and customised campaigns.
The goal of VPA remains unchanged: to move buyers from browsing media to walking through the front door. However, the approach has evolved. Quick 24-hour turnaround packages are making way for more considered, higher-quality supplier choices that align with campaign strategies.
As property values increase, so does vendors' willingness to invest in strong presentation, knowing it directly impacts engagement and price. The new standard is clear: “good enough” no longer suffices; only marketing that is precise, creative, and compelling will do.
FloorScape
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