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Emma Gregory - Real Estate

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Emma Gregory - Real Estate

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Co-founder of boutique agency :
Coastline Prestige
Selling beautiful homes across the Gold Coast since 2018.

29/10/2026

When the question was asked around what clients worry about when running a campaign, while it all varies, one that has come up across a number of campaigns over the years is the conditions that will form part of the contract.

In particular, subject to sales - a clause we see more often than not - especially in this market however if vetted properly and worded properly into the contract, it is a clause that can still result in a great outcome for all parties.

28/10/2026

In this market, sometimes it’s not about taking the highest offer.

Sometimes it’s about working with the group who has indicated to me through their communication and actions that it will be the most effortless from contract signing through to settlement.

20 Barton Street was exactly that - The sellers had multiple offers to work with and chose the most beautiful family.

And right up to settlement, everyone worked together making it as easy as possible. 🤍

Emma Gregory x Nat King

26/10/2026

‘3001’ SKYHOME | AMAYA Broadbeach

Currently available.

A very well received building and only 1 of 5 amalgamated apartments.

A floorplan of approx. 250sqm of living and 180 degree views of direct ocean views and through to the hinterland.

Styled by the talented team Paradise Interiors, 3001 is the only Skyhome available in Amaya.

Emma Gregory in conjunction with James Hurry x SRQ Projects

Reach out of more details.

08/10/2026

We have certainly shifted into a different market since May.

A few months on and we know exactly the market we are in and thankfully for many of us, we developed our skills in these types of markets meaning clients can feel confident knowing they will still get the outcomes that will work for them.

When any client calls me to campaign their home, the conversations I am having do look different:

Before May if a client had a figure, the confidence around the market responding to that figure was high. Nothing was unachievable and the confidence in the property market was strong. Average days on market for my clients campaigns was 15 - 21 days.

Now this market is about having the understanding:

It is now understanding that as part of the strategy you absolutely want to have your figure in mind and run a campaign with the aim of achieving this however also understanding the market will come in at their figures.

Having the understanding that it may take a bit longer and it’s going through the motion with campaigns taking anywhere between 30 - 90 days and it really does come down to pricing.

And before going to the market, going over the likely scenarios and the decision is then whether it is the right time to go to market knowing it’s about being adaptable and flexible or whether its best to hold and ride out this cycle.

Real time data - The past few months, adjustments have been anywhere from $100,000 - $500,000 of where they should have been and that’s factoring in entry level pricing to prestige home pricing.

While all my clients can confirm they have seen a complete shift, as long as they are walking away with a profit, that’s a successful outcome.

There are always people ready to buy and sell, it’s just understanding this type of market before you list and getting clear on expectations so you are able to experience a seamless campaign.

Emma x

30/09/2026

Happy Thursday and we now roll into October and Xmas only 2 months away. 🌸

As we move into the end of the week here are some updates:

A huge congratulations to my clients and buyers who settled on 2/199 Surf Parade, Surfers Paradise yesterday.

A few months back, my clients called saying they were selling their portfolio. This property is now the 3rd property I have sold for them and we have one more to go before the end of the year.

To be able to look after my clients property portfolios and assist clients on more than one occasion is an honour.

The same goes with the last week’s settlement of 16/152 Palm Meadows, Carrara. Also looking after my clients portfolio, the second property sale with my clients and a true honour to have been able to work on their behalf.

And the positive is that even with adjustments, both clients walked away with profit and moving on with their next venture.

A huge congratulations to my recent clients who have just launched their homes to the market and now making their way through their campaigns.

1. 1/14 Walker Avenue, Palm Beach
1. 1/24 Mason Street, Southport

These are the last of my campaigns I will be running for 2026 before I take time off for the Xmas break and then back for 2027.

Like always, I am here to help and discuss campaign strategy, timelines and how taking your home to market can look with all the changes we have seen.

Emma x

15/09/2026

Behind the sale of 2 Bashful Lane, Coomera Waters.

A beautiful home that settled last week for $1,735,000.

This was one of the more challenging campaigns we navigated due to the changes in the market and I am thankful our clients held in there and trusted what was being put forward so they could make decisions that best worked for them.

While most campaigns move through smoothly, some clients do experience bumps along the way which is why it’s important to have an agent who knows how to navigate every stage of the campaign.

Here is what we saw in this campaign:

A chain of subject to sales, Time pressure to meet deadlines, offers falling over, hesitancy from buyers and needing to move to back up offers quickly, lesser offers than where figures should have been based on the recent sales when coming onto the market, valuations changing dramatically from last year to the time it went under contract.

Adjustments in listing prices, once everyone in the chain had agreed to pricing and terms (there were 4 subject to sales in the chain), purchase prices across most of the subject to sales had to be adjusted in order for everyone to be able to move forward.

Settlement day - Their was a delay on the banks side which pushed settlement. Everyone had their trucks packed and were waiting (our buyers waiting on the side of the road from 2pm - 4pm) seeing if settlement was going through. Early access had been requested however was not being granted because of the chain. It was then coming up with solutions if settlement was not going to happen and parties speaking with their solicitors.

Everyone experienced challenges however when you have the right people going under contract and everyone is able to communicate and work together, everyone will get there.

In this case everyone settled right on deadline and at the last time slot for settlement.

A huge shoutout to agents:

Isabella Cross-Winston and Evan Molloy Estate Agent - Both agents representing their clients and all of us working behind the scenes to make it happen for our clients 🎉🎉

Everyone got there, settled and now into their new homes. Congratulations to all sellers and buyers :)

07/09/2026

Happy Tuesday and a huge congratulations to all my clients working their way through their campaigns and here are some updates for the week:

- 7696 Fairway Blvd, Hope Island & 16/152 Palm Meadows Drive, Carrara - under contract and have recently gone unconditional

- 2/199 Surf Parade, Surfers Paradise - under contract and moving through to unconditional

- 80 Cotlew Street, Ashmore & 2 Bashful Lane, Coomera - under contract and preparing for settlement

- 2604 ‘Amaya’ - Moving through to settlement

- Contracts getting signed for another apartment in Amaya

- 102/3 River Dr, Budds Beach - Submit offer Mon 28th Sep

- 403/6 Tarcoola acres, Chevron Island has launched back to the market with a price of $1.5m+

- 3001 ‘Skyhome’ - Available for offers above $3,999,000

- Apartments 1802 & 1103 ‘Amaya’ currently available

- Another 4 (it was 3 and 4 as of this morning) properties launching over the next 7 - 21 days

If you are wanting to launch your properties to the market and run your campaigns this side of Xmas, feel free to reach out to me directly, otherwise I will be launching all new campaigns after Xmas and moving into the new year :)

I look forward to keeping you all updated. 🤍🤍

07/09/2026

There is no right or wrong way to sell property, there is only strategy and each agent may run campaigns differently.

If I was to sell any of my property portfolio in this market, this is the strategy I would run.

06/08/2026

Jacob & Nikki had one of the most effortless campaigns out of those who launched from May (there are still properties in their area on the market waiting to sell) and I will do a break down as to why they achieved such a successful outcome in upcoming posts 🤍🤍

05/08/2026

It’s usually effortless to talk about how well the Gold Coast property market is doing however the past few months has seen a complete pivot and conversations around the property market being very different.

What I am glad to see is that all clients who have accepted offers have still done well, everyone has adjusted and results are now starting to happen.

My next post ➡️ What I now tell my clients before launching their homes to the market.

Address

Gold Coast, QLD
4218

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+61421342670

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