26/05/2026
SEE THE IMAGE? THAT’S HOW STUPID AND LAZY THE NATIONAL MEDIA SOUNDS WHEN THEY TALK ABOUT THE IPSWICH PROPERTY MARKET.
I am completely fed up with the so-called "experts" on TV right now. The national media has fallen in love with repeating blanket statements that are so simplistic, they are borderline dangerous for local buyers. To make my point, I created that ridiculous meme about the entire country needing a raincoat just because it's raining here in Ipswich. It makes no sense, right?
Well, neither does their commentary on the property market.
To give you an idea of just how desperate they are to manufacture drama where it doesn't exist, I actually had a producer from a national current affairs program call me today. They were aggressively hunting for a doom-and-gloom story about local first-home buyers who used the government's 5% deposit scheme now falling into "negative equity" due to recent tax changes.
When I told them they were looking in completely the wrong place and that they were essentially making stuff up, they couldn't get off the phone fast enough. They didn't want the truth; they wanted a headline.
Look, I’m not pretending that property markets in other locations won't be impacted by tax changes. They might well be. But real estate is entirely local, and applying Sydney or Melbourne logic to our backyard is lazy journalism. Frankly, it makes my blood boil because they are spooking local families with total misinformation.
When a commentator in a southern studio talks about a "cooling market" or a "buyers' market," they are looking at multi-million dollar capital city pockets. They aren't looking at our local suburbs. They are completely ignoring the sub-$750,000 and sub-$800,000 price points. While that is still a massive amount of money, it is the most affordable entry-level belt in the country right now—and it is fiercely competed for.
To our local First Home Buyers—please read this carefully:
I genuinely feel for you guys at the moment. The cost of living is biting hard, saving a deposit is a massive uphill battle, and trying to buy your first home is stressful enough without national news anchors trying to scare you into thinking you’re walking into a financial trap.
But believing this media nonsense is where the real danger lies.
If you get spooked and sit on your hands waiting for a "market crash" or "negative equity" that isn't coming to our region, you risk missing out on a home entirely. The media completely ignores the fact that we have a chronic, severe shortage of lower-priced existing homes and an overwhelming supply of active buyers. Ipswich remains one of the absolute last bastions of relatively affordable, established properties within genuine commuting distance to a major capital city in Australia.
On top of that, securing an established home in this price bracket right now is undeniably smarter and significantly cheaper than trying to take on a new build in this climate.
Because of that intense underlying demand, our local market is heavily insulated from the drama you're seeing on the news. If you pause your search based on background noise from interstate, you are highly likely to watch prices hold firm or keep moving while you're left on the sidelines.
We don't want to see good, hardworking local buyers get left behind over noise that has nothing to do with Ipswich.
Real estate is local. If you ever want an honest, down-to-earth chat about what is actually happening in your specific price bracket—without the corporate spin or the media panic—our door is always open. We will always give it to you straight.
