24/09/2024
If your quotes aren't converting, it's because you've missed out on some essential steps in getting someone to accept a quote, especially for a big-ticket item like an excavation job. They need to know, trust, and like you before they’re going to buy from you. Without these elements, you’ll continue showing up for quotes only to be ghosted after sending them.
It shouldn't be this way because there is a better approach to build these necessary relationships.
To get someone to know, trust, and like you, follow this simple framework:
1. **Know You**: Make sure clients understand your business, why you are unique, and how your offer stands out from the competition.
1. **Trust You**: Show clients what you’ve delivered before, explaining why your approach is special and different from what they’ve seen elsewhere.
1. **Like You**: Your conduct, responsiveness, and professionalism play crucial roles. Building upon initial trust will lead to likeability.
Commit to this framework, or else you will continue to struggle with the old way of doing things.