03/09/2026
Spring is here. More stock is coming to market.
But that doesnāt mean every property suddenly becomes cheaper.
It means buyers have choice. And when buyers have choices, strategy matters.
There are two very easy ways for an agent to avoid making a pricing decision.
1. Put no price on the property and say: āLetās see what buyers think.ā
Or
2. Put an unrealistic price on it because thatās what the owner wants and say: āLetās give it a go.ā
Neither requires much judgment.
A good agent should have a view.
- Who is the likely buyer?
- What else are they considering?
- Where does value actually sit?
- Why are we choosing this particular pricing strategy?
- What response do we expect it to create?
And, importantly: What will we do if weāre wrong?
That doesnāt mean the agent has to know exactly what your property will sell for. They wonāt.
But your agent should be able to explain the strategy being used to get the market to engage with your property - and why they believe it gives you the best chance of achieving the best result.
Spring will bring more listings.
More listings mean more competition for buyer attention.
And more competition has a habit of exposing the difference between having a property listed and having a plan to sell it.
If your strategy (or your agentās) heading into spring is āput it online and see what happensāā¦
Good luck.
I think youāll need it.