26/10/2026
When you appoint an agency, you're not just choosing who negotiates the deal. You're choosing the team responsible for exposing your property to the right buyers. A quality campaign should be far more than simply uploading a listing online.
Ask your agent:
🔶 Are they actively promoting your property?
🔶 Are they creating original content?
🔶 Are they reaching buyers beyond the portals?
🔶 Are they engaging their own database?
🔶 Is there a dedicated marketing team behind the campaign?
🔶 Are they adjusting the strategy throughout the campaign?
The difference between an average campaign and an exceptional one is rarely the property. It's the marketing strategy behind it. Before choosing an agent, ask exactly how your property will be marketed, not just where it will be listed.